joining me now is brian jacobson, along with keith fitzgerald keith, you think this is for real, ande're underestimating how big of an impact it will have. >> i think it's not only being underestimated but most investors are not aware of the magnitude of what we are talking about. this parallels the introduction of electricity, something that will change the course of human history. the goldman numbers are low, and every company is going to adopt or use ai in the next ten years, and profits will follow. >> i am not sure many people would disagree with you. where everyone disagrees is what it means for the stocks that are affected when you see anyone who mentions ai, the stock gets a bounce. the ai ticker is up double this year i don't know, we are reaching the point at which, you know, the hype's going to overtake everything and drive things to silly levels >> respectfully, that's always a risk, and it's go ting to like dot com 22 years ago there's going to be a degree of hype that comes with anything that sin vented. it's the same when we transitioned from silent movies to talkies b