. >> intel's ceo brian kryzanich is well aware of this trend, which is why he's looking to diversify intel's business. in addition to pcs, he's focused on selling chips for data centers, which handle the workloads of mobile apps. for example, when users open a facebook appear on their as a matter of fact 2k7 phones, it's probably intel providing the processing power that displace all those videos, financial analysts like friedman are betting on continued grouse in the datacenter business. >> we expect next ye it could contribute more than half of the profits, and we're calling for a 15 to 16% growthee. >> but there are risks for this business, namely whether cloud giants like amazon and microsoft could use their leverage to demand cheaper prices for intel's datacenter chips, but kryzanich dismisses that concern. >> always take care of the customers and please them as much as you need to. sectly keep driving technology such that people have to go -- they want to go buy your parts. there's a need for the performance that you're going to provide. >> and he's putting his money where his