in 1975 when this is all happening but brian lamb, who founded c-span was and brian. will tell you that competition in satellite, it would cost c-span $15 million an hour for video programing to be transmitted to the 30,000 cable system head ends america to do national program was expensive just because of the monopoly hold up in satellite after open skies by the middle 1970s, c-span was able to launch at $100 an hour. they that's 150,000 times reduction because of opening the market. and it wasn't nuanced. it wasn't experimental it didn't take decades it got into the market quickly. an entire cable was then, in fact, deregulated, allowed to compete largely because they viable. and there was something there. there are hundreds of channels competing with what was supposed to be only three, according to fcc. and the world changed. and as henry brings up quite appropriately, it wasn't just that opening competition in satellite weren't to stimulate economic growth. it was the proof of concept. there was no more obvious tough market than satellites with its huge upfront. i