. >> we're also joined here at the booth by brian mchale who is vice president of technology for fisher communications out of seattle. mr. mchale, what you are going to demonstrate for us today? >> what i want to show here is live television over the air from a station in seattle, that's the accessory with a chip in it to pick up over the air content. you can see we have the guide itself. clear to air. for our demonstration, we have my tv, the c.w. the food network has graciously allowed us to distribute their content and the food network. it was built by a company called agato. there's live television over the air. there's maury. the question we all get, is how can we derrive revenue from this application? you see here, as we flip will you the channels, we have the opportunity to drive advertising revenue from the station itself. the country net is there. >> and when does it pop back up? >> it pops back up here in a second. we have programming to watch what you are -- what's interesting, i can tap the machine once, and i am actually recording that show right now over the air. >> and it

. >> host: well, we're or also joined here at the booth by brian mchale who is the vice president of technology for fisher communications out of seattle. mr. mchale, what are you going to demonstrate for us today? >> guest: what i want to show, basically here is, again, live television over the air from a station from -- >> host: this device here. >> guest: that's correct. that's the accessory with a chip in it to pick up over-the-air content. so we've got, you can see we have, basically, the guide here itself, various stations are broadcasting clear to air which we can pick up. for our demonstration we have my tv, the cw, the food network has graciously allowed us to ri