. >> brian told us about the j and j pike. i think coke, 2 for 1 split. seen a lot of big shareholder return moves by the giants of american business this quarter. i think it's really been interesting. >> and it's really important to sift out the reasons behind the return of capital to shareholder. we have, for instance, today at sun mobil deciding it's going to increase its dividends. the stock won't be there, but it's the dividends he recommends. >> it's that race for return, it's the direct effect of what the fed has been doing. it's forcing people into those assets, into stocks in order to achieve the dividends and he's basically just reflecting that. >> it's also a function of the amount of cash these companies have, and you're looking at markets, asia, europe, where growth is not that easy to come by, so they're going to have to find uses for that cash in order to keep investors interested, and this is one way to do it. one of the big arguments against these kind of things is, look, i'm investing you as a company. if you're giving me the money back,