. >> reporter: brian shehee has opened bars and clubs for decades. the locked bar is one of his latest watering holes that has seen the impact of a mega sporting event like nba all-star weekend. >> it's almost like having the super bowl in san francisco all over again. >> reporter: he expects sales to spike at least 100%. the nba players association has booked his jazz spot, the don club, for private events all weekend. it's unclear which stars may swing by to mingle. swig bar will host a mixer open to the public friday with the warriors clay looney set to attend. >> there's a massive amount of people that follow along with them and they tend to need some refreshments. >> reporter: scott rowitz is executive director of the yerba buena partnership which works to improve the way people engage with the neighborhood. a $350 million total economic impact is expected in the bay area and 3,000 jobs supported across industries. >> it's really going to be a curry flurry of activity down here, impacting all of our small businesses, our arts organizations, our