emily: om malik, brad stone, ryan bethencour, and brian wieser, thank you all so much.t does it for "bloomberg west." ♪ >> imagine wiping away the appearance of crepey skin. on your arms. >> on your legs. >> and even your neck. >> what would your reaction be? >> can i look now? >> yes. >> are you serious? oh, my goodness. announcer 1: and now, a paid presentation for crepe erase. announcer 2: a breakthrough targeted body treatment, brought to you by guthy renker.

brian wieser of pivotal. interesting because in the letter in which they explain this change in the operating structure they explain why they chose the name alphabet. they liked it because it's a collection of letters that represent language, one of humanity's most important innovations. it also of course is alpha and bet, alpha being the investment return above benchmark. it is sort of an acknowledgment of hey, we are shareholder friendly, we recognize the fact we may be undervalued here and we want to do something friendly for you. >> absolutely. go ahead. >> i wonder if there's any coincidence also as ruth pour ath's first quarter as she was part of the reporting process and here's somebody that wall street has been embracing and saying we're going to finally have some accountability here. i think it's coming together at a time for these guys to live the kimonos as pete likes to say. >> lift the kimono. >> not for nothing. >> this is a company people looked at a while back as having a spending issue. simil