brian yennis with the details from our new york city news room. >> hi.urritos, from rice and beans, to chipotle flavored everything, to even tequila, these foods are now as american as apple pie. it's all thanks to the growing influence of hispanics. consider this, americans are buying tortillas more than spaghetti, macaroni, hot dog buns and even bagels. it doesn't stop there. salsa is america's number one condiment. sales in 2012 were about double that of ketchup and mustard. >> we have a different country. we have a different set of consumers who are now out there consuming most of the snacks that we buy at retail. the millenial generation, the generation behind them. they've grown up on hispanic foods. they've grown up on ethnic foods. they've grown up on tortilla chips chips and salsa. >> hispanics are the largest minority group of the millenial generation, ages 18 to 32. in 2012, hispanics food and beverage sales totaled $8.2 billion, up 8% from 2009. and that is expected to grow a whopping 30% by 2017. but it's not just about hispanics buying more