economy so for more we bring in our team coach of the new the bric sanchez mr rick sanchez himself right good to see you. always great to see you when we think of hispanic heritage month i can't help but think of something that comes across as really weak sarah and i know i know you understand what i'm talking about it's mereology over metrics it's one month of the year when all of a sudden they look at hispanics and they you know want to give them some kind of attention but i think it's the wrong attention in terms of what we need to learn about hispanics was a business owner yourself help us break down some of these numbers how big is the hispanic community and really what's the significance of these numbers. this is very important to hispanic communities 18 percent of the population of the united states 18 percent of the population and on average hispanic in america is 27 years old that means of all the groups out there in fact i think we've got a graphic we could show that shows you exactly what we're talking about here it's pretty it's pretty amazing african-americans are 13 percent