bridgestone made the winning ball congratulations to you, mr.ing the golf ball that tiger won with way to go. >> we couldn't be happier. a huge day for us. thank you for having me on. >> as i was watching yesterday and i saw him hit his next to last putt, the camera lingered there and i said to myself, he's playing a bridgestone ball that's the kind of exposure you guys are looking for what have you seen in your business, on your web site, from your retailers today >> well, you know, in the equipment business, we have an old saying it's win on sunday and sell on monday and that's what we're doing. here we are on monday. we're able to see some of the early statistics, the web site traffic through the roof, about 200% and social media being what it is these days is up, up, up about 250% with twitter and instagram and facebook early indications are it's working. >> dan, you signed him back in december 2016. your predecessor to a multiyear deal you got to tell us was that less than a million bucks? what kind of money was tiger back then? you probabl

when we -- when we think about companies like b.m.w., boeing, volvo, mercedes, bosch, bridgestone, all of these companies became a part of the corporate family in south carolina because we had a healthy, thriving technical college system borne because of the leadership of senator hollings. senator hollings not only succeeded in public life, he also succeeded in his private life. i will tell you i cannot imagine the reunion between senator hollings an his wife of over 43 years. i can't imagine the celebration that's happening in heaven as those two being reunited and spending time talking about what has occurred over their lifetimes and the things that they had to see. there is an amazing greek proverb that i want to end with as it relates to senator hollings, it says that a society grows when old men plant trees whose shade they know they will never sit under. senator graham and i, the youngsters, generally speaking with senators hollings an thur -- and thurmond, we are sitting under the shade of that tree. our nation benefits announcer: chris is now available. contact has bio informat

bridgestone, i didn't even know they made golf balls. he plays with a bridgestone golf ball.ually had the bridgestone guy on our radio show last summer. he was predicting, not surprisingly, since he is team tiger. this is huge for their business, and big for the game of golf, and it is a great story. can't get away from it. lisa: and he is one of the oldest winners ever, right? david: 43 years old. 15, 3 to go to catch up with jack nicholas. tough at 43. jason: nicholas tweeted his congratulations. one of the great moments, he puts on that green jacket and tiger says it fits. david: congratulations. great comeback story. jason, thanks for being here. you can tune into "bloomberg businessweek" on bloomberg radio. coming up here, runners gear up for the 123rd boston marathon. we will talk to john hancock's ceo, the parsable sponsor for the event -- the principal sponsor for the event. this is bloomberg. ♪ ♪ david: the boston marathon, the 123rd running, one of the great classic sporting events and all of america. we are going to go now to rison, the ceo of john hancock, a long-

estimate the value of the win for nike at 22.5 million monster energy is worth nearly $1 million bridgestone's sponsorship worth $134,000 and now we're on to three to go to tie jack and it's not impossible there were putts where i was watching and there were a couple i thought when he was younger he would have made -- he would have won by more than one stroke. i thought, he's still missing some of it he said he was patient and people sort of fell by the way side beginning with number 12. did you see what happened on number 12? >> i'm not sure i did. >> my question for you, is he officially back? >> he was back last year he was second in a couple of majors. >> no, no, not in the sports world. there was always sort of the hesitancy for some sponsors to sponsor him, for certain people to get behind him. does this fundamentally rewrite everything that's happened over the last decade? in the business world. in culture >> i would think so. >> that's what i'm asking. >> everybody loves a comeback. >> everybody loves a comeback. >> this is the ultimate comeback. >> this is a long time coming. no one t

. -- bridgestone makes his ball.earnings analysis chart from the bloomberg terminal on my screen. in terms of a surprise compared to what the analysts had been estimating, it has been a pretty poor season. highlight a to brand-new function on the bloomberg, a fresh look at etf's in europe. taylor: there are about 30,000 functions on the bloomberg, and we always enjoy showing you our favorites on bloomberg television. maybe they will become your favorites. here's another function you'll , where quic it will lead you to our quick takes on important topics. here's one quick take. >> we are in an era where it looks like anyone can sign anyone can say anything at any one's mouth. >> the technology behind some frauds is improving. this is your bloombergquint take. or realistic looking fake video and audio, developed as a way to put celebrities into porn scenes. they input real audio or video of a specific person, the more the better, and the software tries to recognize patterns in speech and movement, introduce a new e

tailor-made now makes his clubs, bridgestone mix his ball. monster energy drink is on his back.e has needed to find other sponsorships for those things. isnie: the taylor made story interesting. people were not by their clubs yesterdayut tiger won , after all of the personal struggle, remade his swing, came back and won the masters with taylor made clubs. >> i just got off the phone with made, and itylor is a huge thing right now to have the best player in the world playing their clubs. for the past two years when he was brought on board, he has been working with them in the labs, helping them design product. using,clubs that he is those are clubs that tiger has input in. he has an eye for research and development, an eye for design and product technology. when you partner with tiger woods in the golf world, you are not just getting someone with a ton of eyeballs on him when he is playing well, but he knows golf, technology, and can make the products that you are selling to average joe golfers better. it's a benefit to taylor made in that regard as well. vonnie: what does it mea

bridgestone makes his ball., that is perfect. ♪ matt -- ♪ matt: i've got the earnings analysis chart from the bloomberg terminal on my screen. in terms of a surprise compared to what the analysts had been estimating, it has been a pretty poor season. >> we wanted to highlight a brand-new function on the bloomberg, a fresh look at etf's in europe. taylor: there are about 30,000 functions on the bloomberg, and we always enjoy showing you our favorites on bloomberg television. maybe they will become your favorites. here's another function you'll find useful, quic , where it will lead you to our quick takes where you can get important context and fast insight into timely topics. here is a quick take from this week. >> we're entering an era in which our enemies can make it look like anyone is signing anyone -- anything at anytime. >> jordan peele showcased this technology where anyone can say anything out of anyone's mouth. the technology behind some frauds is improving. this is your bloombergquint take. deep fak

companies like monster energy, bridgestone, tailor-made are new to tiger.ined tiger when he was not the best golfer in the world. some people tell us he was a has been and maybe would not play again ever at the major stages. they got a good bargain as well. no question that nike is the company everybody most associates with tiger woods. he was wearing a red nike shirt today. they will be tremendously happy with his success today. haidi: i that that has paid off. our sports business reporter taking a look at that remarkable victory. coming up, we will be talking to a managing director about his outlook for the markets. ♪ so with xfinity mobile i can customize each line for each family member? yup. and since it comes with your internet, you can switch wireless carriers, and save hundreds of dollars a year. are you pullin' my leg? nope. you sure you're not pullin' my leg? i think it's your dog. oh it's him. good call. get the data options you need and still save hundreds of dollars... do you guys sell other dogs? now that's simple, easy, awesome. customize eac

thunderstorms would come through and disrupt the finish of the tournament we'll talk to the head of bridgestone golf they make tiger woods golf balls. and it has been a very successful thing they invested in tiger when tiger was really at the trough of his recovery from back ailments and personal issues his ranking at the time in the 1 100s, now he is number 6 in the world. he's had some good finishes. so we'll look at the business of tiger. it is doing very nicely. >> if brooks koepka had made that putt -- >> it would have been even i think tiger would have played that hole maybe a little differently, but he played it smart and had a cushion. >> tyler, we'll see you soon here is what is ahead -- >> up next, tiger's green jacket win could mean big green for some brands. the street falls in love with one retailer winter came early for direct tv customers. and lyft's new low that is ahead inap fe. ridir obvious. sometimes, they just drop in. cme group can help you navigate risks and capture opportunities. we enable you to reach global markets and drive forward with broader possibilities. cme grou

>>because clothes that business we got into his troubles lot of years ago bridgestone golf their logo was on the golf ball, so that it would use. >>they said their website traffic soared pga tour superstore said golf equipment went up by 50% that day after the big green jacket when by tiger. it's been 11 years since the when nike stood by him still like make his investment. they push the video on twitter 24 million eyebales hit just again, tony the world's change in 24 million people are 20 million people in 24 hours. it shows the power of tiger. the next tournament, i'm going to be watching and that increases ratings increases money in the sport. he is a draw and i bring this up because what you have to have product the product is tiger woods when he likened and or hate him. he is out you can sell things there's callaway coughed or somebody like on a lot of plays out there i still like the best of the breed and i can't ok good enough. out of time today. but this viewer question can can we say this for tomorrow really want to get the answer was about 5 g m. >>where the investments are

when we -- when we think about companies like b.m.w., boeing, volvo, mercedes, bosch, bridgestone, all of these companies became a part of the corporate family in south carolina because we had a healthy, thriving technical college system borne because of the leadership of senator hollings. senator hollings not only succeeded in public life, he also succeeded in his private life. i will tell you i cannot imagine the reunion between senator hollings an his wife of over 43 years. i can't imagine the celebration that's happening in heaven as those two being reunited and spending time talking about what has occurred over their lifetimes and the things that they had to see. there is an amazing greek proverb that i want to end with as it relates to senator hollings, it says that a society grows when old men plant trees whose shade they know they will never sit under. senator graham and i, the youngsters, generally speaking with senators hollings an thur -- and thurmond, we are sitting under the shade of that tree. our nation benefits from those who have created a country where we all benefit.