we ran a | report on our business matters programme on radio and we were talking about bridgestone, ande paralympics. what do these brands get in return? a lot of this is all about audiences, isn't it, how much engagement isn't it, how much engagement is there on tv, around the world? ~ , ,., , is there on tv, around the world? ~ , , ., ~ world? absolutely, and i think that's really — world? absolutely, and i think that's really important - world? absolutely, and i think that's really important point . that's really important point as the paralympics kicks off. media coverage is the fuel. that is what the brands are paying for and we are seeing this very interesting era of sport storytelling where we are seeing stories told with greater depth and authenticity, but the opportunity for the paralympics is notjust because it is a good thing to do for society, the fact is 10% of the population is disabled but when it comes to representation in advertising, less than i% of adverts feature people with disabilities. so even if you don't have a disability now, chances are you're going to become

bridgestone and black tulip. we still submitted an application there. all data about mykhailo and about... the boy who disappeared together with mykhailo, this is his brother and close friend. how did i survive? well, actually, i really survived, because i'm still surviving, i can't call it life, because it's survival. i turned first of all to qualified specialists, never turn to psychologists, they will not help you, this is not the situation where a psychologist helps. a psychologist is... "i broke up with my boyfriend, i'm not doing well at work, well then, corner, then you can go to a psychologist, when such a situation occurs, a psychologist is like a dead person poultice, it will not help you, you will take one step forward, two steps back, one step forward, two steps back, you need to see a psychiatrist, and a practicing, qualified one, with good recommendations, so that you will be given the right medical support and to work with you. specialist, psychotherapist, victoria zabor has been working with me for a year, she works as a psychotherapist

ringback the, the of the you're watching out, is there a mind default tops or is this pallet bridgestone liberation army has claimed responsibility for a series of attacks across the bulk of stones largest proteins. 33 people have been killed in attacks on railway bridges, police stations, and on a major highway and central gaza patients found displaced, public opinion seeking shelter unlocks the hospital in there, i'm not seeing the percentage c, charlie full, says issued mazda vacuum action orders for pops up there on, on that, including near the hospital the, and these 3 people have been killed in ukraine and what officials the cooling, a non scale russian attack. loud explosions have been heard and keyed over the last few hours. yeah, for says it's defense, systems are engaged in repelling the right. rushes ministry says that it targeted infrastructure linked to ukraine's military industries. out of there is alex, the top of that says the latest from keith. this is the largest attack by russia. in months when we've seen a tax right across and impacts, more importantly, right across t