bridget kendall has been studying the video. >> hello, i'm john campley, and today we're in the city of kobane on the syrian-turkish border. >> reporter: he may look like a war reporter, but in fact, he's a hostage, being held by the militants who call themselves islamic state. >> for a month now, the soldiers of islamic state have been besieging this key kurdish city. and despeet continual american air strikes, which so far have cost nearly half a billion dollars in total, they have pushed deep into the heart of the city. >> reporter: the propaganda message seems clear, denial that american bombardments of kobane has succeeded in pushing the militants back. but it's what john campley tells about himself is significant. compare how he looked in previous videos. very much a prisoner. pale-faced with little to suggest when and where the filming was done. it's not clear if he knows that his father, who made an appeal to his son's captors from his hospital dead, has recently died. four other western captives as well as numerous other prisoners held by these ruthless militants have been b