and even british petroleum, which, you know, as you allude to, british petroleum, shell, some of thesee right direction. and that's great, we need them on board. but it wasn't that long ago that british petroleum actually gave us the first individual carbon footprint calculator. and that's because british petroleum and other fossil fuel companies wanted us so focused on our individual carbon footprint that we failed to notice theirs. just 100 polluters are responsible for 70% of emissions. and so, individual behavioural change alone isn't going to cut it. we need structural changes, we need carbon pricing, we need subsidies for renewables — things that fossil fuel companies aren't yet necessarily supporting... no, but hang on a minute, michael mann... they have to do it faster. on saturday let me interject and say, yeah, individual behaviour change on its own isn't going to cut it, but it is still vitally important, is it not? there will be millions of people around the world now wondering whether you care or not whether people stop driving these ridiculous big suv vehicles, whether th