>>broberg: matt and orange and you need to pick right colours so you can distinguish different parts from each other. >>reporter: globally, every year 1.2 million people die in traffic accidents....and a recent survey by consumer reports found safety is now at the top of car buyers concerns... >>kirk: we know that customers put reliability and safety at the top of their things that they look for a new car. so it is important for us to show those qualities in our products. >>reporter: early crash testing could involve human drivers and passengers...., but in 1949 the first crash testdummy was invented...here they have a team of around 100, with 9 adult and 11 child designs.... >>jakobsson: the most important thing is that is repeatable; it does the same every test. and that it provides usgood data. >>reporter: filled with sensitive measurement equipment...each dummy costs on average around 200 thousand dollars....given the rather robust nature of their job...its no surprise they generally need to be repaired every 5 or 6 crashes.... >>jakobsson: heavy...18kg's....in order to know what