and this is the fifth broccoli city festival in d.c. >> the name? >> it comes from greensboro for green and city. >> >> i think about what my husband won't eat. >> going through that is changing the way people are eating food and find good ways to love broccoli. it's grown organically. >> the festival is about a lot more than just music tell me more about that. that sounds fascinating 4th. we'll have artists from all over the city doing art. and dee jays and warehouse venue. organic type of event. very similar at south by southwest. that sort of thing the big picture for us is to have an event that leads us into a festival that the whole city gets behind and champions as our own south by southwest. >> how many people do you generally attract? >> this is the first year for the conference but for the festivals we did almost 13,000 individuals. this year about 15,000 with the conference we should do probably about 500 people throughout the conference and the events throughout. >> so your programs and your events or movement is really about sustainabilit

calling it broccoli city week. we have a conference meeting up to the festival. citying that inclusive of that sustainable, looking how to technology playing a role in that. how people are eating healthy. we have a really incredible lineup. thursday night we have an event called bc all night up in ivy city. it's just a free event that everybody is invited to come to. be at the park. food. beats by dre. there lub music and art gallery. we're working with social club on having events there. and then on friday we'll be having broccoli city conference at the kellogg center. amazing speakers from heads of beats by dre ob global marketing, representative evans from philadelphia who has been a champion on healthy eating will be there. >> that's a great event. have to cut you guys there. it's our time. marcus and allen, we really appreciate you being here with us and wish your much success during broccoli city. >>> stay with us. we will be right back. >>> if for some reason people like to see things fall to the ground and smash to pieces. it's a tradition at one of the in

. >> we just ran that -- the information there and the reason why you see broccoli city festival is becausee locations that you will be out coming up may six. >> this is actually launching in d.c. this is really exciting to be able to be a part of the launch and on may sixth there's this incredible concert to culminate a weekend for broccoli city festival and we will be announcing the launch of give healthy there. >> wonderful. >> encouraging every one to donate. >> broccoli city festival that's a huge event. >> i love it because we have all these amazing musicians, we've got really some great thought leaders coming together address this problem and then there's the opportunity to turn around and say to everyone let's spread the word about giving healthy. great organizations are involved, wholesome wave, food tank, i mean just really great people who have come on board to say let's get this out there and get it done. >> awesome. thank you so much ashley. >> thanks for having me. >> time is 7:27. you're watching fox5 news at 77:00 and we will be right back. >> ♪ >> ♪♪ >> welcome back. your t