i that you would have expected an extraordinary amount of havee to buy bronfman they chosen more soberthey are willing to pay a little bit more. people are choosing. i would give people more choices. human nature suggests that people like that. they are in control. i would do that. on theme follow up process. if the targets are not met him it is so important to the implementation of the law. what are the options? you haveext? what several options in terms of the cost. you use your tools. tos is an issue that relates the states looking at how the processes going. will they pass regulations to limit the use of our tools that will have a limited consequence for consumers? without a doubt, we have to look at that and n mix. pulool?ou price the there have been some help with that. is it enough? that. concerned about we're continuing to look at it. we're looking at the data, trying to make sure we can make things as affordable as also bull. we have it working great hard to do it. we have had a very good track record. there is reason for concern. the premium taxes going up by 40%. it is a maj