oh, he's a bronner. we get comments, oh, you boys are working here?e thought you would all be retired in florida. >> there are lots of customers who have personal stories about why they keep coming back to bronner's. >> they'll say i used to come here as a kid and pick out an ornament every year. and now we're bringing our kids here. they get to pick out their special ornament each year. >> there's a particular group of women that come around november/december. we know when they're here. they all dress up to the nines in crazy costumes. >> part of the appeal is about half the ornaments are original designs. >> i'm always dreaming of what new thing we can do that hasn't been done yet. we're here, whatever the guests want, we're going to follow that. >> because they get so many repeat customers they're constantly having to introduce new products. >> it's a long, steady, boring curve. but the important part is that it always goes up. we try to cater to the customer's taste and so forth. we have our finger on the pulse of what people want. >> but those it

if somebody sees your name tag and sees bronner, oh, he's a bronner.e get comments like, oh, you're working here? we thought you'd be retired in florida. >> there are lots of customers who have personal stories about why they keep coming back to bronner's, stories they love to share. >> they'll say, i used to come here as a kid, we would pick out an ornament every year. now we're bringing our kids here and they get to pick out their special ornament. >> there's a particular group of women that come around november, december, and we know when they're here. they all dress up to the nines in crazy costumes. >> part of bronner's appeal is that about half the ornaments are original designs. >> i'm always dreaming of what new thing we can do that hasn't been done yet. we're just here to thrill the guests. that's all we want to keep doing. whatever the guests want, we're going to follow that. >> and because they get so many repeat customers, they're constantly having to introduce new products. >> if you look at the growth curve of bronner's, it's a long, stea

can we talk about bronner bros. for a quick second?gning the booth for the event. this is her first real test as the director of seminars and trade shows. and my expectations are very high. ♪ michael: yes, michael woods speaking. lemonis: hi, michael. marcus. michael: hey, marcus. lemonis: we're a week away from bronner bros., and i've gotten an e-mail that is quite concerning. so i wanted to give michael a call and find out what the heck's going on. the e-mail that i'm reading says that you specifically are making changes to the package that is slowing the process down. michael: we have to have the back of the container correct. lemonis: michael, i cannot believe that this product is not ready yet. i cannot believe it. it's got to be ready by sunday. i asked michael to make sure that the bottles were done and ready and produced for bronner. but now i'm hearing that he's making changes to them, slowing down the process and putting the process at risk. and this is a good example of him not being focused on one task. this is a big deal.

wally bronner started it more than 70 years ago. 2 million customers shop at the store every year. "your business" weekend mornings at 7:30 on msnbc. so that's the idea. what do you think? hate to play devil's advocate but... i kind of feel like it's a game changer. i wouldn't go that far. are you there? he's probably on mute. yeah... gary won't like it. why? because he's gary. (phone ringing) what? keep going! yeah... (laughs) (voice on phone) it's not millennial enough. there are a lot of ways to say no. thank you so much. thank you! so we're doing it. yes! "we got a yes!" start saying yes to your company's best ideas. let us help with money and know-how, so you can get business done. american express open. i am totally blind. and non-24 can throw my days and nights out of sync, keeping me from the things i love to do. talk to your doctor, and call 844-214-2424. weraise their voice to sayo lethat this presidentle is unfit for office and needs to go. i love it! yes! yes! [ chuckles ] there it is -- over there! mcminnville, tennessee... poughkeepsie, new york... milton, indiana...