sydney, which goes between the cbd and the airport and to the coastal beaches below an area called bronteely dense areas of government housing. you have the largest urbanized aboriginal population in the country and you have some of the most expensive real estate. so, it's a very complex group of people to try and get all facing the same way, you know. and so, it's taken about nine years to get that culture embedded in the club and get the team reconnected with this community so the community knows that the team is fighting on their behalf and the team know who they're fighting for, you know? so we took them from being perennial losers to being competitive. competitive to being a dominant team. and then last year, on the fifth of october, for the first time in 43 years, the first time since i was seven years old, we won the championship. >> seth: congratulations. [ cheers and applause ] it's really something else. >> so this is a hat for you. >> seth: gotcha. i have been told -- >> that's the hat that the players get, you know when they win the superbowl here, they get that winners' hat f