. >>> from scrubs to bronzers to anti-aging gels, stores share why more and more men are facing the skin care trend. >>> and a species that has mastered the art of peace. >>> first, a campus controversy over breast-feeding. a professor took her baby to class and breast fed in front of her students. the debate has now gone viral. >> i felt rather uncomfortable in that class. >> reporter: american university student malorie kensy dropped her class because of her prof s profess professor's actions on the first day. >> she started breast-feeding in the middle of the lecture. >> reporter: adrienne pine shown on the american university website brought her baby to class and breast fed without covering up in front of 40 students. >> honestly, i think it would have been less of a big deal if she had given more forewarning. i think everybody kind of bowed their head in shock and awe. >> reporter: after the incident, professor pine wrote an article saying the infant had a fever and canceling class did not seem like an option. >> i understand the struggles of a single mom, but at the same time i don

. >> that's funny with the bronzer coming up next. in the summer. we don't want to turn into a pasty mess once winter comes. >> i like the sun. >> so there you go. so kiep keep that bronzer, keep that healthy glow all year long. >> but there's a shelf life on these things, right? never keep anything more than six months? >> for sure. everything has a different shelf life. depending. look it up online and see. >> i have stuff in a ziploc that's been there more than a year. and i'm fine with it. >> we should talk. there's a giant wastepaper basket here which means these are the things that we toss when fall comes around. super sparkly eye shadows. i wouldn't imagine you'd wear those. >> no. >> these are what you don't want anymore. fall is coming, more elegant. really soft lips. they are always gorgeous. in the summertime they are appropriate. in the winter, you can go darker with your lip. also, again, bright white eye shadows. we want to keep everything really soft and pretty, everything that's going to kind of pop out, you want to ta

. >> reporter: bronzer is the top seller. >> a lot of the good ones don't turn your skin orange. >> reporter: the beauty is it word that makeup is never used. instead you're going to find masculine names like facial fuel, or even eltronic shave enhancer. >> we're seeing terms like bold or platinum being used. >> reporter: scott says his regimen is nothing to brush about. >> i really really believe that doing something daily for my skin has definitely made me look younger. >> reporter: today you can even find subcription based butte an eservices for men like birchbox. for a monthly fee samples of grooming and lifestyle products are even sent to your door. charley crowson, abc2news. >> let me tell you, if i didn't wear makeup, i would look like clint eastwood. men are more [ indiscernible ] than women. it's all about convenience. >>> first time i put on my tv makeup, i was so glad that dad can't see me right now. >> anyway take a look out there right now. we have 63 degrees and the relative humidity has come up but the dewpoint of 56 is still comfortable. still more of this gorgeous, gorgeous

. >> reporter: and at macy's bronzer is the top seller. >> . they don't turn your skin orange. you have some control over it. >> reporter: for many the beauty of these products is the word makeup is never actually used. instead, you're going to find masculine names like facial fuel or urban camouflage and even electric shave enhancer. also -- >> what we're really seeing is shift to packaging that's black, matte, silver, we're seeing terms like bold or platinum being used. and sentry it's a marketing angle to -- certainly there's a marketing angle. >> reporter: scott says the regiment the nothing to blush about. >> i really, really believe that doing something daily for my skin has definitely made me look younger. >> reporter: today you can even find subscription based beauty services for men like birch box. for a monthly fee samples of grooming and lifestyle products are sent straight to your door. charlie crowson, abc2 news. >> i wish you could see the reaction in the studio. all right. so here's an interesting fact. research shows that men are more brand loyal than women and

she said she wore bronzer and eyelashes because she wanted to look pretty for the baby.aid she was in 24 hours labor. which i figured out that's 24 hours exactly more labor than she'd done previously ever. mcdonald's made an unusual announcement this week. next year, mcdonald's is opening two restaurants in india that don't serve meat. they're doing it because cows are sacred in india. whereas here, they're lunch. if i was a cow, i'd move straight to mumbai. just back my bucket and let the worship begin. they'll still have the happy meal. to be honest, for most people in india, any meal is a happy meal. but they will not serve beef. can you imagine if they tried to open a vegetarian mcdonald's here? people would go nuts. would would be the hamburger you'd steal? what about the grimace? if the grimace loses weight, he will not be a mascot suitable for a family restaurant anywhere. he'll be doing the weather in salt lake city. here's something for parents of students who just went back to school. if your kids come home and complain ago anything really. sit them down and sh

invigorating face scrub, anti-fatigue cooling eye gel, non-streak bronzer and age rescue lotion. >> aging is the fastest growing section. >> reporter: money made in men's facial skin care was up 11% last year. so what are men buying? facial cleansers, lotions, moisturizers, and lip products. >> i think every cosmetic company is looking at men as the holy grail, for sure. >> reporter: chris is the president of kiehl's, a company that's been selling skin care for 161 years. in a world where women have dominated the market place, men are now the growing trend. and kiehl's is making store shelves and packaging more men friendly. >> we do all of our research. guys want to come into a place where they feel comfortable and quickly identify what's for me. >> reporter: it's not just shaving cream anymore. a separate spot in kiehl's stores stocks facial fuel ivy puffer, anti-wrinkle cream and razor bump relief. >> it's a huge trend. everybody's going after it now. >> reporter: one big difference between men and women's skin care, women will pay more. but marketers believe package and place it right

keep that bronzer.> there is a shelf life on these things, too. never keep anything more than six months? >> for sure. everything has a different shelf life. depending. look it up online and see. >> i have stuff in a ziplock that's been there more than a year. >> there is a giant wastepaper basket here which means these are the things we toss. super parksparkly eye shadows. i don't imagine you wear these. >> no. >> you don't want any more. fall is coming, more elegant. really soft they are always gorgeous. in the summertime they are appropriate. in the winter, you can go darker with your lip. also again, bright white eye shadow. we want to keep everything soft and pretty. everything that is going to pop out. you want to take those and throw them in the garbage. >> it's all about skin in the fall. in the summer you're going for that dewy, being healthy, frolicking. you frolic, i know you do. >> naked all the time. >> i knew it. what you want is a beautiful semi matte foundation. i'm sorry. >> this seems