alan: it's made with a brooklyn burger. o they have a burger in here that's not called the brooklyn burger. that's a problem, right? what i got frustrated with, with alan and howard, was that i think that they ultimately did all these sports contracts because they thought it was cool. they would go to the ball games, get free tickets, and all of these agreements, whether with the brooklyn nets, whether with the yankees, with the mets, they all came with tickets and autographs and all this nonsense, but these marketing contracts cost them $400,000 a year, and so why are they even doing it? amber: right. they get nothing out of it. lemonis: did they think people were going to go to the game, taste the burger and be like, "this is amazing. i'm now going to go to a store that doesn't actually carry it"? amber: right. lemonis: their products weren't even carried in stores at the time. amber: yeah, it was pointless. lemonis: pointless. look, i'm as enamored as you are by the glitz and the glam, the logos and all the fun stuff that