carmen, owner of urban martial arts in brooklyn tweets, the signage in your retail store must have action. david hennessey of all business.com is adamant, never be afraid to raise prices. and frequent your business panelist marketing expert simon with words of wisdom. the employees must love the company before customers ever will. >>> are you connecting with local businesses to get more customers? if not, check out our website of the week to tap into this resource. alignable.com is a free tool to enable businesses to find, connect with and share with other companies nearby. you can create a profile on the site and receive some suggestions of campaigns and partnerships that could bring new customers in the door. through the site, you can work with other local businesses to support each other's promotions and then team up for community events. >>> to learn more about today's show, click on our website. it's open forum.com/your business. you'll find all of today's segments, plus web exclusive content with more information to help your business grow. we also use a lot of your feedback on

tweeting before bed? okay, so says the doctor. we want to turn to another topic on a slightly different note a report out of brooklyn, eight sixth gradersdo you make of this? this sounds a little surprising to some of us, i think. >> well, i can understand that, but you know, this is absolutely happen. remember that many people have allergic reactions or problematic responses to things like perfumes, to strong odors, to even fumes especially when they're contained and there's not a lot of ventilation. >> to send you to the hospital? >> this can absolutely happen. >> yes, and let me explain why. i have patients that have strong reactions to perfumes. when we inhale perfumes, odor, not only does it get into the respiratory tract and can cause irritation there but some people also have an allergic reaction. this can cause lots of symptoms, we're talking cough and shortness of breath, things like that and some people have even very severe reactions that yes can send them to the hospital. so this is not entirely surprising that we don't always know why people are affected differently, but they certainly can be and yes, some people have very