. >> there's a term for that, brose.s a brose drinker. >> i can't wait to tell him that. >> rose, the growth rate of rose has been insane. it's encircling. continues to become more and more and more popular. i thought this was kind of fun it's a southern french rose, classic style. it's in this cool three liter -- >> it's a bag in box. >> the box is a good looking box. >> it looks like you're a total wine-o for carrying this around. the benefit is you're not going to break glass all over the beach. >> the beach, boat. >> camping. >> not that i have one i have a kayak. >> you should have a boat so you can drink your rose on the deck. >> let me try this. >> it's lovely. >> that's smooth >> this is the splurge this is 30 bucks, but this contains three liters. >> this is heavy this is not -- >> this is the equivalent of four bottles of wine if i can do this, if you take the top off, you can actually drop ice in there and keep it cool that way. >> i love this. >> kind of nifty, too. >> let's talk about red because i generally