adam, we talked before about brosurance. now we're trying to get young women interested in signing up. you've teamed up with progress now colorado education, that's a group that's working with you on these new ads aiming to reach we women. i have to tell you i have a lot of women who work on this show and they were pretty offended by this first ad. what kind of feedback have you been getting? >> well, we've been getting a lot of feedback since we launched those ads yesterday, positive and negative. but what we've seen is that the images have been shared a lot on social media and we know that we're reaching our target audience. >> but so how do you put these ads together? did you use a control group? as you're saying, you're getting the response of positive and negative. and we had the examples with brosurance. it seemed like you were using booze to attract guys. for girls you're using booze and sex. so did you anticipate this kind of reaction? >> i think it's always a little bit challenging when you get into reproductive hea

girls taking shots off of skis and, of course, brosurance, where we have the guys doing keg stands while extolling obama care. the ads not backed by the white house but in their own way trying to help the cause. >>> new polling numbers not good for president obama. his approval ratings touching a new low. he's simply not paying enough attention to what the administration is doing. american voters disapprove of the president 54-39. that's his lowest score ever in the quinnipiac poll. that's identical to how president bush was doing right around the same point in his second term. president obama's approval rating with most major demographics sinking as well, women, men, hispanics and especially among women. >>> for the first time majority of americans say the president is not trustworthy. he's upside down on everything from his handling of health care to the economy and the administration. congress is not even in double digits any more. the legislature's approval rating down to 9%. that according to gallup. that is the lowest score in the history of that particular poll. >>> in just a few

brosurance features young men binge drinking but don't worry, obama care will cover the medical bill. women taking shots, saving money on shots leaves more money for fun shots. convenience. with us, bob beckel and andrea tantaros. >> hi. >> you do so much good work for people that are drug addicted, alcohol addicted. almost every spare moment of your life you are helping somebody. you have been doing it for over a decade. what do you think? >> disgraceful. >> the ad is promoting alcohol -- andrea -- >> why make her talk? >> she relates to some of it. but with the alcohol, that's a direct appeal to get loaded, go to the hospital and get taken care of because you will be covered by insurance. it's obscene is what it is. >> all i have to do is get him between the sheets. >> it's insulting. it looks like the state ek change thinks young people just have sex and drink. young people do that. not all young people. but look at the gender roles. the woman is the more masculine, the pursuer, the alpha. the guy is the buffoon. in the second ad they are doing keg stands. the woman has birth contr

. >> obamacare is so bad that the company brosurance has to come up with these types of ads to try too sign up for obamacare. you have a am would on the left got insurance. the caption reads, let's hope he is as easy as this birth control. what a great message. it's cheap and tacky? >> i thought it was a joke. it is not. >> we are covering them in red eye tonight. >> today, sub par. the irony here is this is an administration that is called sub par policy they are a sub par administration. who are you to say what is sub par. >> just remember in golf sub par is good. >> if she gets pregnant if she can't get on the web site is that obama's fault? is>> is there obamacare for obamacare? >> being a politician be another democratic voter. >> see. that's it for us ton "the five." see you back here tomorrow. special report with "bret bait p next. >> it is november 13th. desperation in the philippines as people are literally rush crushed to death during a looting rampage. all while one sign of hope stands tall right in the middle of all of that destruction. >> a checkup in strategy to prevent

. >>> and remember those brosurance ads?ors are out with new girlsurance ads that are fetching some eyeballs. >>> plus rand paul's new footnotes fail. the senator sticking his foot in his mouth again. our agenda panel will weigh in on that. stick around. >>> i'm meteorologist bill karins. after a very frigid morning, temperatures are slow to rise. an arctic blast that made it all the way to the deep south encompasses much of the eastern half of the country. enjoy your afternoon. i always wanted to design a bike that honored those who serve our country. and geico gave me that opportunity. now naturally, we wanted it to be powerful, innovative and we built this bike as a tribute to those who are serving, those who have served and their families. and i think we nailed it. geico. proudly serving the military for over 75 years. of their type 2 diabetes with non-insulin victoza®. for a while, i took a pill to lower my blood sugar, but it didn't get me to my goal. so i asked my doctor about victoza®. he said victoza® is different t

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remember this, the aggressive and embarrassing ad campaign that was at times overtly sexual, this brosurance ad and this one from the website, do you got insurance.com where a girl hopes this guy is as easy to get as her birth control s.not working for you, colorado. the desperation continues. organization for america is telling supporting to harangue their friends and family about obama care at the thoifg table and the aarp wants their members to nag their children into signing up for obama care. this ad says i don't mind being the reason i got health insurance. you're the reason i drink wine out of a box. i don't get it. all right. joining us now. sean spicer with the republican national committee and we'll be joined by dnc communications director. good to have you here. >> thanks, michelle. great to be with you. >> i was going to ask mo, am i being too negative i? i think you think i'm probably not. i think you sounded off a pretty good list of what's going on right now. it's the state of play. one thing that's being overlooked, not just the number of people signing up, because what we're

what it all means with russell simmons' political director michael skolnick and the creator of the brosurancet ad? they have gone viral, they have got the attention of lawmakers on the hill but are they getting the people they want? the young swiinvincibles to actually buy into obama care? that and much more coming up. and john hughes jumped into normandy... and john anderson hughes served in world war i... and before robert hughes joined the spanish-american war... there were families connected to the belief that freedom was worth fighting for. we're proud to help veterans and their families succeed here at home. add brand new belongings from nationwide insurance and we'll replace stolen or destroyed items with brand-new versions. we put members first. join the nation. ♪ nationwide is on your side ♪ try align. it's the number one ge recommended probiotic that helps maintain digestive balance. ♪ stay in the groove with align. but chantix helped me do it. i told my doctor i think i'm... i'm ready. [ male announcer ] along with support, chantix (varenicline) is proven to help people quit smokin