take a look at brown and foreman's stock, if you would.h you'd have bought it about two years ago because you'd have made 50% on your money. 7% year to date. the company is doing very well, and it's not so much people are drinking more, i think they're drinking better. higher quality stuff, premium brands. right up your alley, i think. cheryl: well, maybe not so much, but i will say that that chart was right up my alley, five-year chart for brown foreman looked spectacular. jeff flock, you've got kind of your smoking jacket on, but it's actually robert gray that's looking at that side of the story for us today. >> reporter: hey, cheryl, thanks so much. we are at the lone wolf cigar company, and, i mean, i'm sure some of the investors in tobacco over the past couple of decades have felt a little bit like lone wolf, these value investors have, but the returns anything but. if you take a look over the past decade at the likes of altria, they dominate the cigarette market, about 85% in the states of all the tobacco sales. they're up better tha

there is negative analyst on brown foreman. boy, they hate this thing. you think they must hate jack daniels. but i think they have to eat crow when we see the numbers. okay, let me point out, it is not as good as diagio. and if it does disappoint, go for diagio. petsmart, all right, this is kind of interesting. a lot of people have been talking smack against pet smart. the stock has been hammered here. but we think it is in the uptrend. so we will happily take the other side of the pet smart trade. now, two supermarket chains strut their stuff this week. safeway with an investor meeting on wednesday. and kroger with its earnings on thursday morning. both companies have been improving. both of them are taking aim dead on at whole foods. emphasizing their own organic and healthy eating concepts. i expect kroger to have another down draft at whole food stock. ugly chart, by the way. what should you do? i would wait until a after kroger, after safeway, after kroger is settling knocking whole foods on thursday, i would buy. there are analyst meetings happeni

bill lynch, vice president of brown foreman.distiller to have your own cooperige makes the barrels? >> that's exactly right. we have competitive advantage. we do special things with these barrels. >> look at this fire blasting fire over there you can blast as much fire as you want. >> you can change the char. cut grooves. you can do all sorts of things to create unique products. >> wonder why some companies do better than others. you got jim beam. biggest bourbon manufacturer in the world and you got jack daniels. jimmy and jack, but the stocks very different in erlgs materials of earnings profile. you guys are making big money. >> yeah, we're doing really well. we've been doing really well for a number of years but mainly because of the great brand we have. to give you an idea of the growing of american whiskey business. we used to make barrels for other bourbon companies. we stopped doing that several years ago. we needed capacity for ourself. but we're building a second one in alabama because the business is doing very well.