brown-forman is most like beam, in fact, with beam being bought by a foreign company, brown-forman is the large american whiskey business still standing. the thing about brown-forman is jack daniels is accounting for half of the business, this company's all about whiskey and outperforming spirits in general. whiskey is still in the early innings of a brand new liquor cycle, and these can last for years. first, you get premiumization. that's a proliferation of high-end brands. then you move into the next stage, flavorization, we've seen this whole cycle play out with vodka. but only recently entered the flavor stage. i want you to think about jack daniels honey, which i thought was a woman drink, but i saw a lot of guys drinking it this weekend. with jim beam being taken private, brown-forman is the only way to play this raging bull market in whiskey. more focused on developed markets than diageo. as well as a 1% share internationally, i think those numbers are rising. brown-forman gets 45% of its sales for united states, 55% from overseas. australia, uk, mexico, germany, poland, franc

they willwe assume not be long before they go and buy brown-forman?jority whole by the brown family. it would be a tougher one. this is a cleaner type of acquisition about versus brown- -- acquisition, versus brown-forman. roses, why doour we care so much about it? >> you think about the business. there's not much growing in spirits worldwide in terms of your or widen. even vodka is starting to slow down. wine.r or even vodka is starting to slow down. beam, and others are 20 times the size of the next largest player, that is not something you can buy or create overnight, that brenda recognition. rand you for your input on the latest deal by suntory. >> the future is here, but it is running into a big roadblock, called washington. realtors are just turning to get their heads around the internet of things. it might be a silly term, but is the only one we have to describe the cars, iphones, and trashcan, believe it or not. the companies making these products cannot keep pace with technology. what is the technology -- what is the holdup? flood off this te

there has been a speculation about the relationship between brown-forman and bacardi.oth are family-controlled companies so it will not happen if the families don't want it to happen. >> thank you so much and cheers. we are talking about this deal. tim and gene, thank you. coming up, the largest health- care investment symposium in the industry kicks off today in san francisco. i will talk to a key player in the industry. that is next on "taking stock." ♪ >> the latest government data shows 2.2 million people signed up for the affordable care act at the end of last year. that was a sevenfold jump in federal sign-ups last month and 79% of those who enrolled also requested financial assistance. 70% of the sign-ups were over the age of 34 and a third were 55 years and older. what does this mean for the health insurance industry? florida's plan has been getting a lot of attention. we are joined by mike in san francisco. is the hot topic there about the affordable care act and the repercussions? >> it is a very positive industry and meeting. very upbeat. the affordable care

brown-forman makes jack daniels which ain't bad either but go ahead. >> listen, my dad drank early times and smoked marlboros for extended period of time. the basic idea if you want to speculate versus investing there is nothing wrong with speculating as long as you know you're doing that minimum wages pogue up in states all across the america. we know anybody across the street when minimum wages go up and people at lower end of the spectrum have more money that goes directly into cigarettes, really cheap cigarettes and affordable booze versus premiums brands. if you want to take a flyer i want to own individual stocks and go bet in the casino, bet on low end american consumer getting more money in their pocket because of more government regulation and a bet you can win. not the bet we want to take. my clients want to invest. but sometimes you want to have some fun. >> i kind of said this at the top, david, really, does lightning strike twice? you think we'll have another, i'm thinking you're saying double-digit percentage returns for markets once again this year? >> liz, absolutely. liz

other analysts are pointing to brown forman, you know them for johnny walker, also constellation. it's mostly a wine and beer company but does have a small spirits biz. otherwise, a lot of these big companies like bacardi and remy martin are family controlled and don't really show signs of deal making. hot space, hot industry, particularly in the united states, and just the lack of assets or properties out there for deal making. >> i did a story a couple years ago on the samuels family which founded and is still involved with maker's mark. their biggest growth market at that time was asia and specifically japan. bourbon had never been a big player in japan until maker's mark. bet that was one of the reasons why suntory got so interested. >> japan is interesting, aging population, less drinking. a lot of japanese bands, kiran has gone after emerging markets in the spirits business. we have seen a lot of it. diagio is the industry leader and has been playing the emerging markets acquisition, very active in that as well. u.s. has been an interesting bright spot. >> japan, welcome to

but china is, you take a look at deagio and you look at him and i like brown forman much better but then high-end liquor. i mean, wow. well, maybe they're going to crack down on shampoo or something. obviously one is not excessive and one is. i am just saying if you are on the wrong side of a chinese trade you're going down and 3m has given up a little bit of the ghost and that's an asian play. it is china i'm worried about. it is china. spain good numbers. and sandanter may have missed but the stock is up. i'm not worried about italy or the old days of europe. i can't fret that much about argentina, but i'm worried about brazil and china. >> the earnings flow will continue. amazon and google, what do you say to people who want to get in front of those numbers? >> look, i like both companies. i don't want people to trade them. you either like google and think it's a great company like i do and you don't fret about it. amazon is a cult stock. tesla, amazon, solar city, twitter cannot be valued the four walls of the canvas like any other stock. the question is are they rothkos, not rembra