those terms give facebook the right to track your online activity, even if you are not actively browsing facebookin parties access it the sale ads and services. >> they will have the right to ask for copies of anything. >> that's nate lanxon. >> up to entire archives of all the content they have generated on the service. >> on may 25, companies with more than 250 employees will have to get unambiguous consent from users to collect their data, instead of burying the ok inside the fine print. it will also make it easier to revoke consent users had previously given. for consumers that often, they have a right to know what is being done with their data instead of being charged to contain it. >> companies like google and facebook have been making data available for download and deletion upon request for quite some time. >> consumers also have the right to be forgotten, which lets citizens request that organizations delete their data. data portability gives consumers the right to retrieve their data and sell it to other companies. for example, you may be able to trade something like a gift certificate

have to agree to terms which allows them to track your online activities, even if you are not browsing facebook advertisers use it. >> consumers will have the right to ask for anything as basic as messages sent by them up to the archives of all the content they have generated on the service. >> companies of more than 250 employees and hold data on european citizens will have to get unambiguous consent instead of burying the ok in fine print. it will also make it easier to revoke consent. for consumers that opt in, they have a right to know what is being done with their data, and instead of being charged to obtain it, can request a free copy. >> google and facebook have been making data available for download and deletion upon request. >> consumers have a right to be forgotten, which gives consumers the right to ask that consumers delete their data. for example, you might be able to trade something like a gift certificate for zara in exchange for your shopping history for j.crew. if a firm has a data breach, they must let others know within 72 hours. any failure to comply with this new law will

have to agree to terms which allows them to track your online activities, even if you are not browsing facebook rightll to ask for anything as basic as them up to they archives of all the content they have generated on the service. more than 250f employees and hold data on european citizens will have to get unambiguous consent instead of burying the ok in the fine print. theyonsumers that opt in, have a right to know what is being done with their data, and instead of being charged to obtain it, can request a free copy. >> download and deletion upon request. >> consumers have a right to be forgotten, which gives consumers the right to ask that consumers delete their data. you might be able to trade something like a gift in exchangefor zara for your shopping history for j.crew. any failure to comply with this new law will be costly. of aty fines can be 4% company's global annual revenue. >> europe it expects companies to act in the spirit of the law, not just follow it to the letter. there will be disputes and legal precedents to be set over the coming years. >> all europe is reeling over faceboo

browser there is a facebook like button but evenif there is a facebook like button but even if you don't click the button and you are browsingon the phone. so this is the new screen time app they have launched, those bars on the chart show you each individual app and which one takes up most of your time. it could be snapchat, facebook, instagram, whatever it is, and you can set time limits and it will warn you, it'll say one hour of your daily time allowance left on the bbc news app for example, or whatever it is, and then it will warn you and lock you of it until tomorrow. this has a clear application for those with youngsters, younger people particularly worried overnight about checking phones. do you mean children? yes, but younger adults, so no, i mean children? yes, but younger adults, so no, i mean younger children? yes, but younger adults, so no, i mean younger people. so you can actually control it, even though they may be more technologically advanced than you are, this solves that, doesn't it? it is built into the hardware, built into the software, this means that parents can get reports on which apps their childre

including bloomberg's own, that are data harvesting systems for facebook so facebook can collect users' web activity, web browsingow going to set a pop-up alert on safari anytime somebody encounters one of those like or share buttons that's sending data back to the home company. again, that's largely facebook. er will basically force more people to deny facebook access to that kind of data harvesting. emily: and yet it is a little bit ironic, alistair, since apple was one of the device partners that the latest revolution from "the new york times" that facebook shared with one of the phone makers. >> yeah. that's why tim cook is outspo he's probablyed by that report, that development. it doesn't do well with the general message they want to send out, that they're pro-privacy. the facebook partnership program, facebook says they do that to help the device -- the device makers. bring the facebook experience to users. but yeah, it doesn't look good. emily: facebook has pushed back on this report. shira, you said facebook shares have recovered. and we talked about if this will put a dent in public trust. care.ors don'

people want a good advertising experience where the ads are customized to them facebook gives you an option to clear your browsingistory. they say they're making it easy to take that option buyo saying they're designing the system so you won't be inclined to. >> of course and toclear,s in their business interest to do it that way. if you're a shareholder you're delighted they put all that effort into making surat pe io not select the privacy option that might be in their best interest so i look at this and go, there is a public interest that is different than facebook's interest the question that i have been involved in and we've been talking about for a year is, do we have an actual conversation do we, in fact, have an informed conversation about what the right answer is and settle on it, right. ha n's the conversation we we'll see where it comes down. >> that's a positive, right, the fact that we're having the conversation. >> definitely. and to be clear, i mean, i hope facebook has said yesterday about huawei is true i surely hope that data has not all been sucked into servers in china. >> staying on the phone

question about a separate app this is a facebook app it doesn't talk about it very much publicly and they kind of sell this as something to protect you while you're browsing the internet but now they're admitting that there's a lot more to it and this is an app it's called old navajo and as you can see this is how facebook build it they say is a way to protect yourself it's a v.p.n. so that means it disguises your location while you're online and theoretically it helps to keep you from being tracked but it's experts have long suspected in a facebook is admitting in this testimony to congress or not it was also designed to vacuum up your data so things like which apps are installed on your phone which websites you visit so the company can analyze your habits even when you're not on. facebook using that tech experts say so a novel is something that facebook would have been able to use to perhaps see if snap chat was starting to decline so they could see if users were opening snapshot or not and they could have predicted that traffic was kind of in decline really of course that's one of facebook's biggest rivals so that's why that might be so valuable report