bruce turkel, is back with the answer. bruce, we could not jam one more chicken joke in.hich looked for ways but found that was the best we could do. chick-fil-a has finally beat them. did $5 billion compared to kfc to 4 billion. they changed the name from kentucky fried chicken to kfc to hide the fried angle. what do you think? >> i will stay away from puns. we'll talk about the business of it. pepsi's book how they moved up on coke, you remember the headline? the other guy blinked. and they're just taking a page out of this book. as we said on the show a few months ago, melissa, chick-fil-a is on the wrong side of history. they stood for something. it was not what the public wanted and now there is an opportunity and kfc -- melissa: really? you think this is connected to that? you're talking about, their stand on gay marriage, right? >> right. i absolutely think this is connected. melissa: took me even a second to remember what controversy you're talking about. you really think that is enough to -- >> absolutely. there are plenty of people who are saying, i love that ch