rebranding, if you will, bruce turkel. they need to reinvent themselves. ore of what they have been doing. deirdre: bruce, real quick your success for them. >> bring online guy that seems excited to have physical dimension and build experience. it is about experience in the store for them. deirdre: okay. thanks, guys. from the u.s. to every corner of the globe money has been flying around the world today, starting in italy which has been hit with some of its worst flooding in years. after non-stop torrential rain, whole streets were turned into fast-moving rivers and taking with them cars and anything else in their path. police and fire service, helicopters have been coordinating rescue operations as more bad weather is expected this week. >>> over to denmark where hotel has been banned from accommodating only women on one of its floors? the sky hotel offer ad pink ladies only zone where females were pampered with extra security, plush decorations, extra large hair dryers, full-length mirrors. sounds like heaven. the hotel claims it had no idea it was discr