bruce turkel, we love you. thanks for coming on you're the best. david: i like jetblue. i get. melissa: yeah, yeah. david: that is just me. melissa: i want to get there. david: more than happy to speak with the president. but if you're on his staff, you better back off. steve harvey's tough memo to employees. you will never guess which one of us treats our team the same. melissa: come on. ♪ my friends think doing this at my age is scary. i say not if you protect yourself. what is scary? pneumococcal pneumonia. it's a serious disease. my doctor said the risk is greater now that i'm over 50! yeah...ya-ha... just one dose of the prevnar 13® ♪ >> hollywood's newest diva steve harvey telling his talk show staffers to not even think about approaching him. >> the man worth about 100 million bucks telling employees quote do not come to my dressing room unless invited. do not approach me while in the makeup chair, unless i ask you to speak to me directly, do not wait in any hallway to meet with me. he confirmed he could have handled it better. but he's not apologizing. but it pro

turkel brands ceo. you are always the guy i call in a crisis, this is certainly one. brnng, brucer woods, what do i do? this is new details. a report coming out of "tmz," they say from the police report saying his car was a wreck when they found him. two flat tires, broken taillight, mangled bumpers. both rims on drivers side vehicle were damaged. both tires on the driver's side was flat. he said he thought he was in los angeles driving towards orange county. he was not of course. what do you do? >> it is early in the morning, wipe sleep out of my as, i tell him, when you're explaining you're losing. do four things, you confess. none of this nonsense about pharmaceutical drugs or anything else. you confess. you ologize. you get help. you prove it. you improve it, and you help others. americans love, love, a resurrects story. we don't like to be lied to. melissa: one of big problems this is obviously a very troubling incident. he has been on downward slide for a long time. look when he got into the epic fight with his ex-wife at thanksgiving, that was also a car wreck that brought

joining me bruce turkel. a man who knows about branding and getting the message out. bruce, what's the reaction to the feisty press conference that we just saw? >> i love the person who has the best strategy, trish, is you! you just said the message should be it's a win for the american people. that's something i can understand. the stuff mulvaney did is what happens when a visionary becomes a functionary, when a campaigner has to legislate. he gave us facts, the height of the wall, the thickness of the metal. nobody cares. you notice he gave a very clear message. he said states do it better. that's the communicating he needs to do because he says that and we go, oh, okay! i get it. when you're explaining, you're losing. i think he came out feisty. trish: who his audience is, bruce. he's got a roomful of mainstream media types and leftists out for blood, right? >> his job is not to write the stories for them. his job is to deliver the message his bosses want him to accomplish. i thought he was energetic, the two of them out there. there was a strategy there, but no mes