chris: isn't it a fair shot, let the big auto industries die and brument, very libertytarian. let the market crush people. break a few eggs to get scrambled eggs -- >> reconstruction, a free market economist would put it. the other thing about the ad, the woman, a generic person. the ads are specific people with real stories who will put their names and their stories behind their tale against mitt romney. that's a striking contrast and i have talked to a lot of republicans who believe either you come up with real people or you yourself, mitt romney, explain what you were, why you were, and why does that qualify you as the president. chris: let me ask you about women, the group of women, going after white women, most of them out there. the fickleness, you'll reform last time but you'll switch this time. there is no man in the house here. what is about this what they're putting together in that ad? >> what it's about is that mitt romney is really worried about how he is doing with women. that's the bigger issue. he has had a big women issue and that's what this ad is about. i di