. >> reporter: it's crunch time for john brussock and mother nature is messing with him. >> the snow is kind of weighing some of the branches down at the top of the tree, so it's kind of difficult to see if there are problem spots or if it's just snow weighing it down. >> reporter: this is brussock's second season running sandhill christmas trees-- a 200 acre farm in central wisconsin his family started 30 years ago. the 25-year-old has his work cut out for him. he and childhood friends luke and mike gray are racing against the clock to chop, haul and bail 6,000 fraser and balsam firs for sale this holiday season. that's 20% more than last year. >> we've been just calling around to garden centers, hardware stores you know businesses that generally sells tress and asking them what their needs are and trying to beat other people on quality and price. >> reporter: becoming a christmas tree farmer really wasn't what brussock had in mind when he graduated from college a few years ago with a degree in economics. he wanted to become either an investment banker or a trader, but some how fate

. >> reporter: becoming a christmas tree farmer really wasn't what brussock had in mind when he graduated from college a few years ago with a degree in economics. he wanted to become either an investment banker or a trader, but some how fate and family had a way of changing those plans. >> when my dad started this farm it was always more of a hobby. he had a construction business in the chicago area. my dad got sick shortly after i graduated from college and he needed help running the farm and i came up and helped him do that and he passed away about a year ago. >> reporter: brussock's mission is to make sandhill synonymous with christmas trees. since joining the company, he's