why is bskyb so important?f you look about the money the murdochs get from bskyb, it's money, money, money. and the money then keeps on funding papers that don't make money, but papers bring him influence more than television does. ask yourself, does that sound to be a good business model? whether it's good or not, it's certainly a business model. >> bergman: bskyb would become the most profitable network in europe. and by 2010, murdoch wanted to own all of it. a $12 billion takeover was in the offing when david cameron took office in may. >> morning, prime minister. looking forward to it. >> bergman: once again, murdoch would need a prime minister's support. he and his executives had every reason to feel confident that the troublesome threat of a phone-hacking scandal was well behind them. james murdoch and rebekah brooks were friends of cameron. and they had another friend inside number ten. after he resigned from the news of the world, andy coulson had been hired by david cameron as his communications direct