the olympic games for the bbc who were starting up a new challenger sports entertainment business, bt sportr and said, "look, we'd like to come to your studios." then we also landed loughborough university and then we already had our own business. we're starting on a large scale innovation centre for start—ups. we have game studios, like that of sports interactive, a subsidiary of sega. we have a new challenger game studio, hundredstar games. we have the victoria and albert museum. quite rightly, as a museum, not quite. as a new storehouse for the national collection, for the study and research of design, they're coming here. the first in the world to open up the collection to the general public, who have got an interest in design, and it's more of a learning environment. we've got five universities, all focused around sports technology, data science, computerscience, gaming, digital animation and a media and film institute, building on the success of what bt sport brought to us. and a word we've used a lot in this conversation is legacy. and that means a lot of different things to a lot of