a year end a half i moved to new york and came in contact regularly with bill buckley and meyerle, anellectual giant i tried to be likein them the red everything, i wasn't making progress, i made the conscious usdecision to focus on direc mail. we didn't have people like buckley, nobody could market them so i went to my wife for most life and two babies and said honey, i think i got something to change america, maybe even thet world i do believe of all household duties, the diapers or yardwork, she bought into it. i made a deep dive into marketing the microphones of the new york times and nbc etc., would get our message out. we went around and it changed everything. john conley and george w bush, is getting hundreds of thousands of ten, $25 contributions. >> what makes an effective sale? >> direct mail until recently the second largest in the country, television number one is now number three. recognize early on and it goes to 1 million people, i write it to one person in the one present in mind i'm writing to for most is my mother and my dad, they didn't give every time, he don't wri

we didn't have enough people like buckley who could write an debate but we had some. we had nobody that could market them to the country so i literally went to my wife, by then i had a wife and two babies and said i have some things that change america, maybe change the world but i got to study it. relieved of all household duties, no trash, no yardwork, she bought into it and for 7 or 8 years i made a deep dive into marketing and direct marketing, direct mail and if it was the microphones of the country in those days, the message, the new york times, abc et cetera, couldn't get the message out. starting with direct mail, going around this block into people's homes and it changed everything, ronald reagan wouldn't have got the nomination without direct mail, john connolly and george hw bush, thousand dollar contributions, 10, 15, $25 contributions, that made the difference. >> host: what makes an effective direct mail letter? >> guest: direct mail used to be until recently the second-largest form of advertising in the country, television number one. now it is number 3

so one of the things i argue is that, you know, buckley, is that totally a myth. but it's mostly, you know, no one person had the ability to to keep the gatekeeper, you know, the birchers were first. there are 60 to 100000 of them. a lot of them very wealthy. and buckley just as an example, he had a lot of ties to a lot of birch leaders and some of his readers were either in the society or they were in in the members, but they were supportive of it and so it was very hard to kind of disentangle. so buckley wrote a couple of editorials in the early sixties denouncing robert welch's conspiracy theories. right. welch had argued that eisenhower was a commie, and buckley said, you know, you know, that's too much, too far. and then later in five, especially as the birchers really kind of went more radical on the vietnam war, buckley did a bigger thing against him. he really kind of denounced him. but, you know, when buckley ran for mayor of new york city in 1965, even though, a lot of birchers were angry at him, he still had some birch society, some birchers who support

so one of the things i argue is that, you know, buckley, is that totally a myth. but it's mostly, you know, no one person had the ability to to keep the gatekeeper, you know, the birchers were first. there are 60 to 100000 of them. a lot of them very wealthy. and buckley just as an example, he had a lot of ties to a lot of birch leaders and some of his readers were either in the society or they were in in the members, but they were supportive of it and so it was very hard to kind of disentangle. so buckley wrote a couple of editorials in the early sixties denouncing robert welch's conspiracy theories. right. welch had argued that eisenhower was a commie, and buckley said, you know, you know, that's too much, too far. and then later in five, especially as the birchers really kind of went more radical on the vietnam war, buckley did a bigger thing against him. he really kind of denounced him. but, you know, when buckley ran for mayor of new york city in 1965, even though, a lot of birchers were angry at him, he still had some birch society, some birchers who support

and buckley who represents a more intellectual wing of the party is able to -- buckley in certain people and the conservative movement are able to police the boundaries. they are able to say no, we are going to draw a line here. robert welch on his influence and very goldwater does this as well. how did they do that? or did they do it? >> one of the things i argue is that it's not totally ate meth but no not one person had the ability to be the gatekeeper. birchers there are 60 to 100,000 of them a lot of them were very wealthy. and buckley as an example had a lot of ties to a lot of birch leaders. and some of his readers were either in the society they weren't members but they weree supportive of it. and so it was a very hard to disentangle sub buckley wrote a couple editorials in the early 60s denouncing the conspiracy theories. should argued that eisenhower is a commie and buckley said that is too far. and later in 65 especially as birchers got more radical on the vietnam war buckley did a bigger thing against them. he denounced them. but when he ran for mayor of new york city in 1965

we didn't have enough like buckley, who could write and, debate and all, but we had some. we had nobody that could market them to the country so literally went to my wife. by then i had a wife, two babies, and i said, honey, i think i've got something here is going to change. america, maybe even change the world. but i don't know. it. i've got to study it. could i be relieved of all household duties? no diapers, no trash, no yard work? she bought into it for seven, eight years. i made a deep dive in marketing and direct marketing, direct mail. and in those days it were the microphones of the country. back in those days, conservative message went up against the blockage new york times, nbc, abc, etc. we couldn't get our message out. we were the tree that fell in the fourth. but starting with direct mail could go around this blockage right into people's homes. and that changed everything. i can make a case that ronald reagan would not have gotten the nomination in 1980 without direct mail, because when john connally and george h.w. bush were getting the thousand contribution

welch had argued and buckley said, youou know, too far. and then later in 65 especially as they were more radical on the vietnam war he did a bigger thing. when buckley ran for mayor of new york city in 1965, even though a lot were angry at him, he still had some so society, some that supported his mirror run. it was very hard, what i was interested in, though, the main stream, they bothan kind of wood and they tried to bring them into the fold at times but then they did not want -- they wanted the money, both in energy, but, you know, i think they understood that electorally especially after goldwater boston 64 and the landslide where he famously declared extremism in defense of liberties no vice which was seen as other radical groups. i think of aligned in the 1964 acceptance. >> san francisco. a famous line. >> moderation in defense of virtue. moderation in pursuit of justice in the devices of virtue. the pursuit of justice. something along those lines. yeah. >> something like that. >> summarizing it. >> so, you know, coldwater who did

we didn't have enough people like buckley who could write in debate and we have some.had nobody they could market them to the country. soco literally i went to my wife by then i had a wife and two babies. ian said honey i think i've got something that's going change america maybe even change the world but i don't know it. i have to study it could i be relieved of all household duties no trash, no yard work and she bought into it and seven, eight years i went into direct marketing direct mail and if this was a microphone of the country conservative message went up against blockage, we couldn't get a message out we were the tree that fell in the forest and starting with direct mail we could go around this blockage right intoro people's homes and that changed everything. ....g. nomination in 1980 without direct mail, because when john connally and george h.w. bush were getting the thousand contributions, he was getting hundreds of thousands of ten, 15, $25 contributions funded campaign made all the difference. mr. viguerie what makes an effective direct mail letter? talk

bill buckley, famously said he was a conservative but not of the breed on saturday night he is hanging out with john gall and truman capote. my faith is catholic. i know -- i am one on the audience. i'm a true believer. >> many of your letters and those of us involved in mediaov or politics over the years have received these, they are often one line. pair gaffe -- paragraphs then 3 or 4 pages and they repeat. >> one of many reasons i like direct mail, i don't have to guess does it work or that work? we take a million letters and split it in half. 500 thousand get short paragraphs and 500 thousand get long paragraphs, it has been tested. we know a good long 8 page letter will out pull a a 7 pain letter, people scan it. they flip through it. longer the copies, you would never give a salesman, sell the fridge but you can only speak 300 words. you speak until you make the sale, short letters short words, if you read the new testament, jesus words almost all one and two syllable words, he used very short words and short paragraphs, follow me and et cetera. so, the -- you want long letters b

bill buckley, and others falwell, robertson all dead. so i am an active at the national level that everybody except for everybody but dr. li edwards. lee i've known since 1961 he calls me on the phone when they, let's have lunch with this young conservative. you have to know him, he does not get, or you don't know. and a nice lunch at the mayflower hotel. i invited him back ten days later for a new lunch just tni and at the end of the lunch morton said i spoke magic words to him in the magic words and spoke to him were more than i want you to come work with me and help me build the conservative movement. he said at that point he's taken a pay cut. i gave him a little pay increase. anyway, after some years he left and ended up working for ronald reagan in the white house. and then after that he left started something called the leadership institute. almost no organization i can think of that is more important than the leadership institute a trained well over a quarter of 1 million young people, many, many governors, senators, congressman,

buckley programs is still looking to hire or train volunteers. they say there is a severe lack of mental health professionals to work for their mental crisis response teams. >>> following breaking news from contra costa county, this brush fire broke out along highway 4 just a few minutes ago. this is near coming skyway. all westbound lanes are blocked now, and one eastbound lane is also close. it is unclear now how the fire started. >>> let's go to first alert weather, mostly clear today, smoggy conditions could be on their way tomorrow. the air district just issued a spare the air alert for wednesday. meteorologist darren peck is a closer look. >>> we will see a little more smoke moving into the bay area throughout wednesday, so we are looking at moderate air quality today, a deep chance of read on here, showing an increase in smoke, and we will probably be looking at more unhealthy air as a result of that. being driven along by northern winds, which in addition to transporting more smoke from wildfires to the north, this will create a little bi

and there is mill buckley bill, each one of the products purchased, not because here me a 100 and some of you could, i mean, probably the names up of names. i mean, when they go to a bunch of landscape system etzky you boss me, you've had to think of and as long as they're, they're mostly going to still feel out for the single most of the colleagues that see it. when most of the months came, and i thought he might be honest, reportedly the feeling mutual presence like us, where he's lunch scheme was dimansky then to fit in the summer. toby, the co differential specific color between a certain bit in the last year to get the northcut is up and it was, it was amazingly cool. needs them on the so so tell isn't it was little and small islam of most of these guns come in and it says complete, but most to the company you sonya will be fully fix case law. that's what kind of comes over to me or you slammed me as well. police if comes let me do study and i've already moved yet legal go anymore. you have them very difficult concept to call you study dealer. yes, no. there's no response computer

and again, remember talking crossing is the bill buckley. he may not be in office, but he is a spirit of a meal republic, and i do use that word. and bobby kennedy is a godsend. remember if he goes 3rd party, because let's face it, this is a guy who basically had his family destroyed by the same organizations that are trying to destroy this country now. and what a great pay back that would be. think about it's, it's like so i would, i would just know real quick. it's funny because of tucker carlson, son his name buckley in, in o. my gosh. okay. the circle is closed. okay. jennifer, you know more than one of my biggest problem. my biggest problem with the g o p, i'm not, i'm a republican i, i can't be in a party with lindsey graham. sorry, i just can't. okay. and there's a lot of other women mitten romney the rest of them. i, i really can't be in the same club as people like that. jennifer, it really bothers me, is that so many republican establishment, terry, and say they go along with the liberal narrative on almost every single issue. and

tell me about his conservatism. >> scalia was described as a bill buckley type of conservative.his he never talked about bill buckley all that much, but i think he learned a thing or two, from this man who made conservatism palatable with his wit and debating style. it took that to heart and even our is one of his most famous lines for one of his decisions in 1990. he stated that it was a case that came out of kansas and the justices on this court are no better" -- equipped to decide matters of life and death then 90 picked up -- people picked randomly from the telephone directory. buckley used to live in the 61 said that i would sooner be -- apply governorship to the first 400 names of the phone book then someone elected by committee. he learned how to be a charming conservative and when audiences overwhelm arguing a conservative position. that was evident to his classmates early on. one of them said he was already conservative at the age of 17. he know what he believed and the rightness of what he believed and knew that he belonged at the supreme court. >> did he considers him

former new york senator james buckley has died.ley passed away yesterday in washington after suffering complications from a fall known as a conservative beacon, but serving one term in the senate and served president ronald reagan as his under secretary of state and later served as federal appeals court judge. buckley was one hundred years old. a lot like his brother in that photo. sonic is celebrating teachers with a full week of freebies. faculty members at universities in schools k-12 cash in on deals when they sign up for the sonic teachers circle on the fast food apps. rewards include free drinks, slow cheese, fries and cheeseburgers. sonic says it wanted to show appreciation to teachers ahead of the school year. i do love a sonic burger. those are your headlines. douglas: let's check in with rick reichmuth lie with jekyll island, georgia with special guests. >> reporter: i have david's lilo here, you are with the georgia sea turtle rescue group. we were seeing turtles recuperating but this right here, how many nests were laid

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buckley: they were not. in fact, one of the fellas told the spanish lewis and clark were even going was the commanding general of the united states army. his name was james wilkinson. we will be talking about james wilkinson as a potential figure in the eventual death of meriwether lewis. so they were not aware that the spanish were after them. they did learn later that the spanish had turned back these other expeditions. great question. anything else? thanks for your attention. i hope you enjoyed this. we will talk to you on friday. >> this fall join c-span for a literary journey featuring books by american authors that have provoked controversy and change throughout our country's history and are still talked about today. join us as we trace american history and explore who we become through the books that shaped america. starting at 7:00 p.m., thomas payne argued it was common sense to break away from great britain. as the nation evolved, advocates for a strong federal government waged a campaign to ratify

very goldwater and bill buckley and -- and falwell, all dead. so i'm an active at the national level longer than everybody except for naturally edwards. lee is different, i've known him since 1961. he called on the phone monday and says let's have lunch with this young conservative, you need to know him. he doesn't know you, you don't know him. so we had a nice lunch at the mayflower hotel. and the lunch went so well i invited morton back ten days later for another lunch, and the end of the lunch, morton said, i spoke magic words to him. and the magic court spoke to him were, i said morton, i want you to come work with me and help me move the conservative movement. he said at that point he would've taken a pay cut. i gave mueller will increase. after some years, anyway, he left. ended up working for ronald reagan in the white house. and then after that, he left and started something called the leadership institute. almost no organizations i can think of that are more important to the conservative movement than that one, trained over a quarter of

buckley eventually did it but wanted to criticize the head of the society.ve the gop nomination thn he went on to this defeat against lyndon johnson and all the pendants at the time said that's it for thehe republican party, that's it for the far right. goldwater shown never again the republican party has been decimated as fringe radical extremism. the two years later, who won the election for governor, ronald reagan. i played out again and again with both working with pat robinson and the fundamental right and jerry falwell. they've thrown the red meat to the far right and like mitt romney a nice decent man tried to keep assistance from it about and braced donald trump in 2011 who was the number one promoting far right extremism so it's always been there going back to barry goldwater into the circle was complete if you look at arizona in the last couple of years. it's an ongoing fight it's not a pendulum that swings back and forth but it's something that's always been there in american politics. if the other three could pitch in and this is a bigger questio

has credibility in the conservative movement to see if he'll back buckley up on this.went to ronald reagan. at thatt time, he was not even n elected official. he had given a speech in 1964 on behalf of goldwater early on called, it was a speech that was entitlednd a rendezvous with deaths theny. and reagan had become -- destiny, can and reagan had become a very popular figure inside the key movement because of this speech. he would be elected two years later, 1966, as governor of california. but reagan stood up and wrote a long, impassioned letter as a former democrat as to why he thought the birchers were not somebody that we should be embracing or empowering inside the republican party. and it absolutely did the trick. goldwater ran, and you may remember goldwater's speech at the convention was one of the most famous lines was extremism in the defense of liberty is no vice. that that's directly john birch language. and he lost monouniterally -- monumentally. in fact, a little morris county historical note, barry goldwater was the last republican the lose morris count

good news must be too much in the factories. buckley bay of factory can easily play factories, cause i need to color states. it was odd to ski recon type here, that's the default the term should talk to them. neither shows not java of august. so i need to get the address. so what the bylaws little thought about that will create the dr. law got to motion you spoke with my conflicting, my guy just came back to my room. so future boss, the kids to go to that in the long i just had the bill. i get now last long. it was a lot, a sound good. sounds good. i'll be the feel industrial mostly very little that we should the rush to share but call on equity for you cuz we really would be queen trip portraits. you know, i wouldn't know the special way of usefulness to the board seek with soon as the really of gun see it is important. the was limited control really mccollum i've done c. one is to say, well, said shelly, this is what they call and they keep the board c g card that most of the month's consent to the custody of. so it was the head. so what i mean, i don't mean that there's the magic

was born thursday night weighing in at 6 pounds 1d edward buckley. years. joins big brother finn. mom and baby are doing great and are looking forward to going home tomorrow. congratulations. we miss you. and the newest viewer, one viewer at a time. monday on "special report." new intelligence on iranian drones. if you can't catch us live, set your dvr, 6:00 p.m. in the east. 3:00 p.m. on the west coast. please join shannon bream for "fox news sunday" and she has got trump sporks alina habba. fair, balanced and unafraid. laura ingraham angle starts now. ♪ ♪ >> has been friday everyone, i'm laura i object gram, this is "the ingraham angle" from washington tonight. america's mugshot. that's the focus of tonight's angle. ♪ >> laura: all right, the media lemmings one after another have been busy jumping ledges the last 24 hours now barely able to contain their triumphant spirits when the trump mugshot was released. >> the picture that will live in infamy. the first mugshot of an american president slashed across the on

goldwater agrees and and buckley writes a 4,000 word editorial. the national review about why the john birch society is so bad for america and so bad for the republican party talks in depth about the anti-semitism and why that's so bad. goldwater was this out? no other way to put it. he starts to get pressure back. from john birchers inside the republican party. he's worried that if he does this he won't win the nomination in 1964. and so he writes back a very very short week. letter to buckley which is nothing like what they had agreed upon. so buckley decides that he's not going to publish it at first. and he goes to somebody else. see who has credibility to conservative movement to see if he'll back buckley up on this. he went to ronald reagan. who at that time was not even an elected official? he had given a speech in 1964 on behalf of goldwater. early on called run it was the speech was entitled rendezvous with destiny. and reagan it become a very popular figure inside the conservative movement because of this speech. he would be elected two

from washington dc and across the country, coming up thursday morning, over provoking congressman buckley carter discusses hurricane idalia's impact on his congressional district. and a doctor from the bloomberg school of public health talked about the a biden administration's announcement of the first 10 prescription rugs to be subject to lower medicare price negotiations. the director of the hudson institute china center talks about the visit to china from the commerce administrator. the economic issues that u.s. faces with china. join in the conversation who at 7:00 eastern thursday morning, on c-span, c-span now or online at c-span.org. >> listening to programs on c-span three c-span radio just got easier. tell your smart speaker play c-span radio, and listen to washington journal daily at 7:00 a.m. eastern, important congressional hearings and other public affairs events throughout the day, and weekdays at 5:00 p.m. and nine clock p.m. eastern, catch washington today for a fast-paced report on the stories of the day. listen to c-span any time, tell your smart speaker, play c-span rad

if i be of a use landscape, doors must be put to matching the factories. buckley, the factory can easily play factories, cause i need to color states. it was odd seascape jihad tied to it, that's the default the term should talk to them. neither shows not java. august or on your interest so, but they by lays low for the better. who could have done my lawyer to doctor mom and i told him i was on historically going and 60 my god just came back to him. i love him over so speech of us. they had to go to that in the long. yeah. g had the be like, get now dawson long. it was a lot, a sound good. sounds good. i have to but the, the, the, the windows mostly table that we should the rush it said, but call on equity for you cause we really moved. it would be quite a shift portraits. you now would know the special way of usefulness to the board seek with soon as the really of gun see it is important. the was limited control the column i've are done. so you wanted to say, well said shelly, this is what they call and they keep the board c, g cod that mostly months comes with 2 because the a so it was

are they telling me not your speed, buckley islam on sicily? or is it cold? bought a home is obviously minus the not the most prefer. is it the same deal? and most they have to go maybe the many tell use that they're going to really depend on availability. so that's kind of go equity. so fun your doctor visit the stuffing effect. these will be used for, you know, say email using the go to show us not that i own those who gen cole, not to speak to people about on nicholas with sort of g o snacks. they put a lot of $1000.00 loss, a new meal, trying maybe, to miller, that clearly checked on the products purchased. not to be called to me of origin some. oh, yeah. could i mean helio call you the names of names? i mean, when they go to a budget, hello, security system of the you boss, me, you had, it's a government, as long as they're there because it is mostly has to go in and still fill it out for the single. most of the companies that see it, well, most of the most came adobe my, the only supports really the, a c and mutual presence like us, where he's landscape

we write back a very short letter to buckley which is nothing like the agreed-upon buckley decided not going to publish it at first and he goes to somebody else to see who has credibility in the conservative movement. he went to ronald reagan who at that time was not even elected official. he did give a speech in 1964 home to half of goldwater early on. it was a speech entitled rendezvous with destiny and reagan have become a very popular figure in that is meant because of his speech. he would be elected two years later in 1966 as governor of california. reagan stood up and wrote a long compassionate letter to a former democrat as to why he thought the birches were not someone we should be embracing or empowering inside of the republican party. it absolutely did the trick. goldwater ran and you may remember goldwater speechpe at e convention was one of the most famous lines was extremism in the sense of liberty is no vice. that's wrecked john birch language and the loss monumentally. in fact there's a historical note barry goldwater was the last of the republicans to lose morris county

buckley eventually it but initially he didn't. and he just to criticize the head of the birchers, the birch society, and allow the birchers, though, to stay on goldwater side. now, they helped him win the california primary, which gave him the gop nomination. and then he went on to this tremendous defeat against lyndon landslide defeat and all the pundits at the time, people like us all said that's it for the republican party. that's it for the far right. you know, goldwater has shown never that, you know, you know, the republican party has been decimated as has the conservative fringe extremism. two years later, who won the election in in california for governor ronald reagan, working with the remnants of the john birch society. and so. i point out again and again through reagan, through the seventies, with the new right and the rise of the religious right, with both president bush's working, pat robertson, and the fundamental and jerry falwell, who was preaching all sorts of hatred that, the republican party, when it's needed, h

buckley: they were not. in fact, one of the fellas told the spanish lewis and clark were even going was the commanding general of the united states army. his name was james wilkinson. we will be talking about james wilkinson as a potential figure in the eventual death of meriwether lewis. so they were not aware that the spanish were after them. they did learn later that the spanish had turned back these other expeditions. great question. anything else? thanks for your attention. i hope you enjoyed this. we will talk to you on friday.