budweiser bottle. a number of plant workers say the beer has less alcohol since being bought out by industry giant, imbev. they tell the truth about watering down their beer. >> it's a number of them, i'll tell you that. and i will tell you it was individuals who worked at a number of different plants. ann anheuser-busch has 13 breweries. >> attorneys say the employees tell a tale of corporate greed. that the watering down is corporate policy. >> we tried to speak to as many people that we could and there's a corporate policy of anheuser-busch of intentionally mislabeling and watering down their beers. >> customers of thompson's corner down the street from the big budweiser plant support the plant and budweiser workers. >> are you surprised that they would water it down? >> no, nothing against budweiser, but you know, it's business. >> we make budweiser here in fairfield, so i support the local brewery. >> always drinking budweiser. >> you aren't getting a sense that you are getting cheated on your amo

what it takes to become a budweiser clydesdale.nd this year's super bowl hero, the geeky guy making out with a supermodel for a godaddy.com. if he looks familiar, it's because you've seen his face hundreds of times. he's hollywood's favorite extra. >>> from new york city, this is "nightline" with terry moran. >> glad you're with us tonight. tonight, police and fbi teams work to rescue that 5-year-old boy who's being held captive in an underground bunker in rural alabama. a tense hostage crisis that is now entering its fourth night. the boy was kidnapped by a gunman during a deadly school bus attack, and tonight he remains trapped as a massive rescue effort continues on. and a small alabama town praised for his safe return. here's abc's juju chang. >> reporter: as this tense hostage drama enters its fourth night, concern is growing for the 5-year-old named ethan trapped in an underground bunker with this man, 65-year-old jimmy lee dykes. >> it's an innocent kid, he's crying for his parent and grandparents and he does not know what's

nothing against budweiser. it's business sfwli sip port the local brewery. >> always drinking budweiser. >> you don't have any sense you're getting cheated on your amount. >> no, not real lichlt i hope they're not watering it down. i drink it to catch a buzz, not to get hydrated. >> long before the fairfield plant even existed but everyone here agrees, labeling should be accurate and bud wiedzer should be held accountable. >> and again to be clear budweiser denice this charge of watt iring anything down. the customers here, of course, hope that that's true. the question though, now is open and that the lawsuit will force budweiser to have to go out and prove that. ken. >> yeah. david, there were a lot of people upset when the company got sold to an offshore owner. bud wise ser not an american company. any chance that, you know, tlchs a tis grunt ld employee involved in some of this. >> well, that's really what led to it or what it feels like led to it. it's true this all began in 2008. that's when from belgium

a baby budweiser cliez dale. >> if you're watching the game, you want to eat, right? from the show that brought you the 47-layer dip, now, bam, nacho cheese lasagna. >> apparently it's low fat? >> no. >>> we're going to start with news. we're going to take a first look at the man who provoked a crisis this morning. hostage negotiations in the movies, but this one is stranger and more disturbing than fiction. involving a 5-year-old boy and a survivalist and real no end in sight. abc's gio benitez is in midland city. >> good morning. this is now day five of this hostage standoff happening right there in the building. behind that building there in the distance. now, this for the first time we are learning new details about how it all started. this morning, a photo of the man police said launch a dramatic stage standoff. jimmy lee dykes has been holding 5-year-old ethan against his will. communicating with the negotiators through the pipe >> i looked up and he's talking about threatening to kill us all or something. >> it all happened when dykes stormed on to this school

and he is hoping to secure damages for budweiser drinkers. reporting live in larkspur, jean elle, nbc news. >>> the investigative unit exposed a broken restaurant inspection system in the silicon valley. now we uncover popular restaurants across the bay area keeping their health code violations a secret. >> i'm not sure where the copy is right now. >> we'll show you what our hidden camera investigation reveals. >>> also, the warriors get fighting mad against the indiana pacers. the fallout from tonight's brawl. and we'll continue our coverage of our developing story tonight. two santa cruz police officers killed in the line of duty. we're back in a moment. >>> it's an investigation that keeps getting bigger. first we uncovered a restaurant inspection system that isn't working in the silicon valley. now investigative reporter jenna susko reveals health inspection programs throughout the bay area that have problems with enforcement. she joins us with her undercover investigation. jenna? >> reporter: raj, having a score in the window forces rest

budweiser is giving a glimpse of its "lucky chair" spot. coke is asking fans to decide the punch line of this ad. and some companies are letting the entire commerical roll to increase the eyeball factor. "they are looking at 1.72 million youtube views on an ad that would be seen at the super bowl that would be watched as opposed to releasing it early you could have over 9 million." marketing professor david koehler believes super bowl commericals are on a fast track this year, as corporations see the value in capturing viewer attention on traditional tv as well as social media. volkswagon is one of those companies: "i think at the end of the day it's such a great platform early in the year - large viewership, really amplified by social media. it certainly has given us the return that we're looking for." volkswagen is a repeat customer at the big game. the automaker scored huge points with its darth vader ad in 2012. this year vw is stirring up controversy with its "get happy" campaign, featuring a carribean accent which some are calling cul

budweiser, the company that previously used frogs to prove how irresponsible its beer is now has other phraebs -- >>> this turtle does not have a drinking problem because aeug yells steal bird. at first i thought this ad was going to tell us responsible animals antedrink and drive but this is a very intivetive search back in for reasoning. >> what an increditable view. >> oh yeahs in in other address mall. another dog embarrasses his master. is your father dandruf did not make a lot of heels. miss piggy is hit on by a cad after her chips. >> i ate your chips. good night. mrs.big fbi wouldn't be so happy. >> taste what's next. pork the other white meet. >> some million dollars wor more vinceing than spwaoáef yap. >> why would a newborn want to surf with supermodels. and whey do car companies have such a fixation on bird droppings. believe it or not there's you tkeurty pweufrts do you read me? >> wide did mrs. bill air allow. the product literally sucks. the ads do the same figuratively and it's time to end this sort of pathetic corporate rocking. bob dole has only himself to blame for t

a baby budweiser clydesdale. so young that she doesn't have a name yet. >> look at that sweet face. >>> and if you're watching the game, you want to eat, right? from the show that brought you the 47-layer dip, now, bam, nacho lasagna. we'll tell you what you need to make it. coming up on the show. >> apparently it's low fat? >> no. >>> we're going to start with news. we're going to take a first look at the man who provoked an extraordinary crisis this morning. we have all seen hostage negotiations in the movies, but this one is stranger and more disturbing than fiction. involving a 5-year-old boy and a survivalist and real no end in sight. abc's gio benitez is in midland city, alabama, once again this morning. >> reporter: dan, good morning. this is now day five of this hostage standoff, it's happening right there in the building. behind that building there in the distance. now, this for the first time we are learning new details about how it all started. from the children who were there and saw it all happen. th

>> and so we choose the collide dales and budweiser want some help naming that little girl.e names n let us know what you think on twitter. and thank you so much for watching on this friday night. david muir will be co-anchoring "20/20" coming up tonight, be sure to watch and he'll be at the desk all weekend long. have a great weekend. see you monday.

the budweiser commercial is next. ♪ stuart: it goes on and it gets better.at ad, his name is mike burn. he's the founding partner of the new york based marketing and ad firm anomaly. congratulations mike. >> thank you very much. stuart: you got to me. >> that's good. stuart: you really did. you know, the slight watering of the eyes there. >> that was the point, yeah. stuart: you were looking to do that. >> yeah. stuart: you wanted that. >> absolutely. stuart: i want you to take us through the creative process. did you sit down with a team and just sort of just shoot it out, give me ideas, is that how it starts? >> it started with the budweiser team in st. louis. they sort of lay the strategic groundwork. stuart: that's budweiser. not you the ad agency. that's the client >> that's the client, correct. but we also work with them in that process as well. it was a very collaborative process. you don't get to work like that without that teamwork. and then we take that strategic vision that they have laid down and we begin to, you know, go into the think tank. str

>> and so we choose the clydesdales and budweiser wants some help naming that little girl.e names in, let us know what you think on twitter. >>> and thank you so much for watching on this friday night. david muir will be co-anchoring "20/20" coming up tonight, be sure to watch, and he'll be at this desk all weekend long. have a great weekend. see you monday. >>> make sure your picture doesn't go up on these boards what. will happen if the celebration gets out of hand. >> harbaughs host a brotherly love fest in new orleans. you're going to hear from them tonight. >> and a spectacular new look at the new bay bridge. our reporter is on the bridge live right now with a construction countdown. >>> we all know what happened when the giants won the world series. but do you know what happened to the people that stird up trouble that night? good evening, i'm dan ashley. >> 14 people were arrested that night z their lives, changed forever. they turned from fans into criminals. san francisco district attorney warns that the same will happen to you if you get caught acting out after th

government is moving to block budweiser's buyout of grupo modelo. constellation brands is a third company involved. as part of the deal, constellation wants to buyout grupo modelo's share of a joint venture the two have. shares fell hard, down 17.4%. it's buyout of the joint venture would double its revenues, something at risk now. facebook shares were heavily traded today after last night's earnings results. but after an early sell-off, the stock was able to erase most of today's losses to end down 0.8%. at least four analysts downgraded the stock after the company reported a big jump in expenses, pinching its profit margins. research in motion also saw big volume, as shares sank 5.8%. it was the second session in a row of selling as the company unveiled its delayed blackberry 10, it's newest smartphone device. there was disappointment though the product won't be available in the u.s. until the middle of march. speaking of smart-phones, wireless semiconductor company qualcomm rallied 3.9% after a strong earnings report, and a better than expected o

government is moving to block budweiser's buyout of grupo modelo. constellation brands is a third company involved. as part of the deal constellation wants to buyout grupo modelo's share of a joint venture the two have. shares fell hard, down 17.4%. it's buyout of the joint venture would double its revenues, something at risk now. facebook shares were heavily traded today after last night's earnings results. but after an early sell-off, the stock was able to erase most of today's losses to end down 0.8%. at least four analysts downgraded the stock after the company reported a big jump in expenses, pinching its profit margins. research in motion also saw big volume, as shares sank 5.8%. it was the second session in a row of selling as the company unveiled its delayed blackberry 10 it's newest smartphone device. there was disappointment though the product won't be available in the u.s. until the middle of march. speaking of smart-phones, wireless semiconductor company qualcomm rallied 3.9% after a strong earnings report, and a better than expected out

budweiser's brotherhood ad featuring one of its clydesdales is getting voted as a favorite. take a look. >> the ad shows a farmer raising a foal that goes off to become a budweiser clydes day. the two were reunited at the end. probably got teary eyed. one of the ads that went the other spot, the go daddy kiss is one of the worst of the super bowl. i never need to see this again. even though viewer reaction was negative, the actor from the ad said he's hearing a lot of positive support and he might be lobbying for some of joe flacco's spotlight. >> i've been blown away by support, positive support. a lot of my friends, family, giving me a thumb's up, wishing they were me. a lot of people think i was the mvp. >> he said it took between 45 and 65 takes to get it right. >>> all right. coming up, the tax season is officially upon us but it's also prime season for identity thieves. what you need to know before you file. that's coming up on abc2 news at 6:00 which is coming up right now. >> the ravens landed at bwi moments ago. the city prepares to celebrate the vince lombardi trop

now we know budweiser.e you checked other alcohol companies that they are not doing the same thing? maybe this is sort of a trend throughout business. >> you know, the information that we have leads only to budweiser. it's certainly conceivable that others are doing it. it's our understanding, however, that budweiser, anheuser-busch was really ahead of the curve here. >> why? >> and developing -- >> why is that your understanding? why would they be above your curve when you said it's probably your understanding that it's likely across the industry? >> i don't know if it's likely across the industry or not. do i know there's very smart engineers there who made probably a very calculated risk and business decision to install some very high-tech equipment in order to water down their product. now if that's made its way to other brands, we don't know. we assume with the publicity coming out we may learn some things about other brands as well >> thank you so much. >> thanks so much, sir. >> we've got the market

you know, the budweiser truck just comes in and takes them all away.ghter and applause ] and that farmer, you know, the farmer -- he's sad. you know, heartbroken. he goes back to the barn. what does he see? yep. he sees a little old baby cougar. little runt of the litter. and he got left behind. he's sitting there. he's in need of love. the farmer feeds it milk from a bottle and puts a little lime on his head so the lime looks like a helmet. [ laughter ] and he makes that little cougar -- he makes that little cougar cuddle up with a little piglet. [ laughter ] he just looks so damn cute. you know, and he takes a picture and he posts it on facebook with the caption "i can haz valentine?" [ laughter ] and he gets 10,000 -- he gets 10,000 likes. and your mom, she sees it, and she forwards it to you. and that's the first time that you've heard from that woman in 17 years. [ laughter ] [ wailing ] and the subject line of the e-mail is "your father is dan marino." [ laughter ] [ cheers and applause ] so in conclusion, god bless you. and god bless america. [

i cried at the budweiser baby horse. nicole: i cry every time. liz: i tried not to cry.rk. i held out to the last moment. thanks nicole very much. >>> it started as a business that began in an old house in texas 30 years ago. there it is. that old house. today the company has expanded to more than 340 locations with more than 70,000 employees. despite the tremendous growth and success of whole foods, co founder and co ceo john mackey remains focused on the original core values. can you really make money by doing that? he proves you can. he put it into his new book "conscious capitalism". joining me now from washington john mackey in a fox business exclusive. welcome, john. i wanted to bring you on because, a, you're a great business leader. but also, you know, asking you can these core capitalist ideas that are infused with conscious capitalism really work for everybody's company? so, we begin with your version of capitalism which is completely different from milton friedman's which is everything you do goes back to just making the almighty dollar. how are you different?

. >>> watered down budweiser? the outrage.eer lovers filing a class action lawsuit against the bud brewer. we have the scoop and suds. >>> coming up, power pitch. start-ups give us their 60-second pitch. >> i'm james, co-founder of crowdtilt.com. >> my question is, what is pro pry tarity about it. >> do these founders have what it takes. >> are you in or out on crowdtilt? >> stay tuned to find out. [ shapiro ] at legalzoom, you can take care of virtually all your important legal matters in just minutes. protect your family... and launch your dreams. at legalzoom.com we put the law on your side. >>> hello, everyone. i'm tyler mathisen. this is the power pitch. interviewers get 60 seconds and not a second more to make a pitch then our panel of experts will ask questions about the business, giving you inside access into the dynamic world of shart-ups. james beshara is ceo and co-founder of crowdtilt. they want it make your event and purchases easier and the company is getting a lot of attention in silicon valley. here is his powe

. >> listen up budweiser, they want to you have your own. >> no way. >> find out how make lucky fans score one next. >>> it's almost time to reveal monday's buzzword for you in heaven. wrapped in luxury. you in action. you in motion. you in luck. play in style. talking stick resort, scottsdale. book now to enjoy cactus league spring training rates. >>> steven, it's time to have a little fun with technology. you know we need our tech fun expert. >> yes. >> hey, fun zach. >> hey there. >> play the air guitar. >> sounds like a dying cat. >> this is vacuum pump science problem failed. >> what the heck happened? >> that was an implosion you just saw. >> they were trying to demonstrate oil blob. as the pressure inside this case goes down, the air inside of this glove expands. >> right. >> eventually the glove explodes and pops. you can see right there. the guy says, oh, that's the end, but it's not. what happens is as the pressure inside of this case is going down and down and down, the air on the outside is exerting more and more pressure onto it. so it becomes enough that implosion. >> l

everybody at budweiser. we had to take their name off the race to win it. awesome day for us. >> matt: congratulations. >> thank you. >> matt: win number three in the "sprint unlimited." >> chris: thank you. as kevin harvick said time going in richard childress racing i want to leave it better than i found it before he moves on. a lot to accomplish. but with michael waltrip, brad keselowski the guest analyst. you did good so far picking stewart and harvick. fatherhood treating kevin harvick very well and the aggressive driving. what did we learn about the generation 6 car tonight? >> we saw kevin harvick and tony stewart, guys that drive aggressively are rewarded. that is a key thing. we saw greg biffle made a great move for the lead at the end but kevin harvick drove more aggressive and made it work. that's what won him the race. >> michael: i like being part of the fox team. glad he has a job. >> chris: pretty good. >> michael: picks a whistle the first segment. picked the race winner. i agree with brad 100%. the guys that are aggressive made it happen. o

you love this budweiser commercial that aired during the super bowl. there was another ad that grabbed my attention. so far it has yet to let it go. stick around for tonight's let's be real. i'll talk about it. >>> plus, the super bowl champs are home and today the fans got to celebrate with the ravens. and we were in the thick of it. two words, purple rain. topp. >>> we were 42 today, first time for the month of february we got out of the 30s. here's your wakeup weather. you need your sunglasses tomorrow and your jacket. 20 to 34 at 7:00. generally in the 30s by 9:00. cold but not kind windy in the morning. we'll come back and talk about how chilly it will end hey anon!! i'm b,e lk ath taste... i d urax. i thghyowe aaxxpt? majotastesdvti foprars toy,'m mteplbe withnoaxxpiee necear" aturta y oy taner frompa e otaatrns- l alaxxpts ..hah&blk or a alotr jotastes >> this is a dream come true, celebrating with our fans. >> ravens are today. >> talk about fans. 200,000 of them showed up on the streets of baltimore to celebrate the team's big superbowl win. t

and popular brands like budweiser, being watered down? >> say it ain't so. >>> and new details on the explosion of that hot air balloon over egypt. >>> welcome back. the number of jobs on wall street is down but not bonuses. the financial industry is expected to pay out $20 billion in cash bonuses this year. that's an 8% increase over last year. and there are 1,000 fewer jobs on wall street than a year ago. some of the bonuses are deferred compensation. and the total is much less than before the recession. >>> well, there may be some confrontations at today's apple shareholder meeting. some investors are insisting the company share some of the $137 billion in cash it's sitting on. apple stock, though, has lost more than one-third of its value since the peak back in september. and some say apple simply has lost its lead in technology. >>> yahoo! says its ban on working from home is not meant to make any kind of statement about the practice. only about what's right for yahoo! employees. yahoo! workers tell "the new york times," the work eth

you love this budweiser commercial that aired during the super bowl. but there was another ad that grabbed my attention. so far it has yet to let it go. stick around for tonight's let's be real. i'll talk about it. >>> plus, the super bowl champs are home and today the fans got to celebrate with the ravens. and we were in the thick of it. two words, purple rain. topp. >>> we were 42 today, first time for the month of february we got out of the 30s. here's your wakeup weather. you need your sunglasses tomorrow and your jacket. 20 to 34 at 7:00. generally in the 30s by 9:00. cold but not kind windy in the morning. we'll come back and talk about how chilly it will end up excuse me, sir i'm gonna have to ask you to power down your little word game. i think your friends will understand. oh no, it's actually my geico app...see? ...i just uh paid my bill. did you really? from the plane? yeah, i can manage my policy, get roadside assistance, pretty much access geico 24/7. sounds a little too good to be true sir. i'll believe that when pigs fly. ok, did she ser

how different would budweiser look? what's the difference? >> that's a good question.entire brew house at one of the brew tanks at anheuser house. >> reporter: they're that big? even bud wiser is owned by a belgian company, anheuser-busch in-bev. it owns nearly 50% of the market with budweiser, bull light, stella, and becks. >> bud light is brewed to give you everything you want -- >> reporter: now anheuser-busch in-bev is trying to get bigger by merging with a mexican company that brews america's most popular import, corona. a deal worth $20 billion. the justice department is hoping to block the deal, adding it would lead to higher products and fewer products. butcher says the dealed hurt his industry by putting the squeeze on small, specialty brewers. >> there's a limited amount of shelf space out there. the big suppliers have influence over what goes into the set. if one supplier gets too big, then they ultimately can have the opportunity to limit that choice in the market. and that's bad for consumers. it's interesting that the justice department agrees with that v

. >> the bay area lawsuit over budweiser. we'll have that ahead. >> announcer: you're watching "today in the bay." >> it's 6:13. welcome back, everybody. today a vote will decide if millions of dollars will be spent on a grand opening bash for the new span of the bay bridge. look at the bay bridge in the darkness. the bay bridge society is deciding if it is worth toll money to pay for public safety and access during the investigation of the new span which will open up. private funds will be raised for a big time fireworks show. >> here's a quick check of the top stories. the santa cruz police department is mourning the loss of two of the officers today. the officers got into a shootout. the suspect jeremy goulet was also killed. >> pope benedict xvi officially retires tomorrow after a speech. the pope rode through st. peter's square. >> they will avoid $85 billion in automatic cuts and no signs of progress on capitol hill. president obama has warned american wills suffer if the cuts take effect. republicans accused the presid

everybody at budweiser. we had to take their name off the race to win it. awesome day for us. >> matt: congratulations. >> thank you. >> matt: win number three in the "sprint unlimited." >> chris: thank you. as kevin harvick said time going in richard childress racing i want to leave it better than i found it before he moves on. a lot to accomplish. but with michael waltrip brad keselowski the guest analyst. you did good so far picking stewart and harvick. fatherhood treating kevin harvick very well and the aggressive driving. what did we learn about the generation 6 car tonight? >> we saw kevin harvick and tony stewart guys that drive aggressively are rewarded. that is a key thing. we saw greg biffle made a great move for the lead at the end but kevin harvick drove more aggressive and made it work. that's what won him the race. >> michael: i like being part of the fox team. glad he has a job. >> chris: pretty good. >> michael: picks a whistle the first segment. picked the race winner. i agree with brad 100%. the guys that are aggressive made it happen. one

the budweiser winner is about a guy who breeds and raises a clydesdale horse, only to wistfully watch leave for the big-time. then, three years later, at a big-city parade, man and horse re-unite in an emotional embrace. we'll take a quick break. as we go we have more reaction from niner fans on the super bowl game. >> i am kind of disappointed but it was a three. game. >> we've made it to super bowl. >> i came all the way from a los angeles it was a great season. >> they should have called the holding. but there are going to come back next year. >> we're so said they lost. >> the championship. next year, the title. >> good morning. it is for: 4 as we can see this morning, it is 4:44 the visibility and not that bad but there are areas of locally dense fog. if your going out temperatures not that bad and 30's in novado. already 50 in oakland. with visibility chart. and the fog tracker is taking a look at the cloud conditions. still holding on to the fog by 6:00 a.m. it will start to lift as repressed towards the afternoon but do not be surprised if you see lingering clouds. temperature

the budweiser clydesdale.can farmer was a surprise and it was very insightful overall. put dodge on the map as a super bowl commercial. stuart: what was in those two commercials, the budweiser and bud dodge, what was in them that would appeal to you as a professional in the ad business that made the most success? >> with budweiser, the own the clydesdale. they brought it back. people like the feel-good story. people were saying i want to give the horse a hug. just to elicit that kind of emotion and be memorable with a name of a brand, that by far is the best thing you can possibly hope for. stuart: do you think the advertisers got the money worth bearing in mind the 34 minute blackout. >> oh, absolutely. for those who put the ads online prior, they have gotten more than their money's worth. it is a great investment especially these days with the online version and especially in the social sphere. stuart: have to add this have a twitter hash tag on them. >> up from just under 20% last year. they are realizing t

the ad that kills me everyone loves budweiser clydesdale. through the ad he is getting hammered on beer -preading art definitely on a horse that he doesn't have? what does that say about the relationship? a little creepy. >> melissa, if you ask me, love it or hate it. hate it. we saw it when it was called war horse. they did it at lincoln center. did it in the movie theaters. sorry, budweiser, steven spielberg did it better. don't go there. come on. that was a retread. >> other thing i have to say, if i'm watching football with a bunch guys i don't want to see a commercialal that makes me cry. of course i'm talking about the pistachio ads. people are so worried about football causing concussions that pistachio ad must have given some people brain damage, year later when people are acting very strange and they will open their brains up. that is that ad. >> that is the 16th minute. has to be over. melissa: that is so true. i had forgot about the ad. i saw it and sure sign of the end when he is doing ads for pistachio nuts. that is crazy. black

year and they had the cloud cover joe montana commercial and in the morning, that rated but i think budweiserorter: what did they do. >> they went back to the campaign story telling of the clydesdale and like something that tugged at the heart strings and that's what budweiser does and they took jake scott to do the spot and that's ridley son from the great 1984 commercial and they brought it all and won the ad meter. >> reporter: i was working yesterday so i didn't get to see all of the commercials and i did see one and that was for go daddy.com, a little risque. >> you have the funny, heart strings and you have the shock. go daddy did that spot is and decided to take super model as well as geek and put them together. trying to get a message across, and i think they did because in the morning that's the spot people are talking about. i think this year go daddy did an excellent job. >> reporter: and the advertisers, the process of putting those on, i guess that's changed over the years. >> now what's interesting is that super bowl commercials don't really air on sunday. it's really not about

budweiser now is going to get feedback. who's buying what? how is my commercial doing?> it's instant, right? >> it's instantaneous. now they know what demographic they're winning with, what messages are working, what messages aren't working, so they can precision retail their offering to their constituents. change the game. >> absolutely. absolutely. this is it. bill, we had facebook's earnings last night. it was an interesting theme, and the stock was flat. but what they're basically saying is, listen, we've got to spend like heck, so forget the earnings. you guys spend like heck because you have to, but you care about the earnings. you strike the balance. >> yeah. well, absolutely. we have to grow profitably, jim. >> right. >> if you look at our revenues, we report in euros, but i'll give you round numbers in dollars. we're over a $20 billion u.s. software company. we're delivering much more than $5.5 billion in profit. so the company has to grow profitably. most importantly, though, we want to focus on the customer. if we can have the users of our technology love us,

budweiser, the best.alking about godaddy so what's the strategy. >> it got a lot of reaction. all right. the clydesdale, the bud commercial, that came out the highest. it wasn't necessarily funny, it was definitely not funny. it was more emotional. >> right. sentimentality is a lever marketers use in these ads. that definitely knocked it out of the park. it had that emotional resonance and people like those ads. especially budweiser with the clydesdales. they have a strong tradition of that. >> this next ad from doritos also scored in the top five. let's take a look. >> daddy, can you be a princess with me? >> sweetie, i would love to but the guys are outside waiting for me. >> i've got doritos. >> steve, what is the holdup? >> so that one worked out very well, too, submitted by somebody who is not in an ad agency. that's unique about it, too. >> those ads always tend to push the creative envelope just a little bit more than traditional agencies would. that ad and the goat for sale ad which was also the d

why budweiser is accused of skimping on the buzz.know the value of your education is where it can take you. (subway announcer; “now arriving at city hospital”) which is why we're proud to help connect our students with leading employers across the nation. (subway announcer: “next stop financial center”) let's get to work. secretary of defense at the pentagon. >>> u.s. senator chuck hagel has just been sworn in as the new secretary of defense at the pentagon. the bitter seven-week fight over his nomination ended yesterday as the senate voted 58-41 to confirm him. hagel is a republican, but he got the votes of only 4 republican senators. many in the gop feel he is hostile towards israel and a little too soft on iran. and, of course, takes over for leon panetta, who is a california guy. going back to the monterey area to do something that we all hope to do someday. >> what's that? >> retire! [ laughter ] >> yes. good for him. he has had a busy four years. >> not anytime soon. somebody who is very busy this morning is elizabeth, still tr

and budweiser poured on tear was a heart warming reunion between a horse and its trainer.ade a brief but popular appearance showing off abs, other attempts at overselling sex appeared to fall short. the uncomfortable go daddy lip lock seemed wrong. may have been the 34 minute power outage that generated best scores of the game, oreos tweeting you can still dunk in the dark. and tide suggesting it can't get blackout but can get stains out. >> it was some good ads. i liked the budweiser ad and the ram farmer ad. >> that was cute, and that taco bell one, i love that had one with the senior citizen autos fun. >> social media and technology playing a bigger role every year in how americans react to the super bowl. >> this is more interactive. >> tivo revealed this ad was the most paused and rewound. >> the data gives a snap shot of how ideas register with viewers. >> our dvr capabilities measure second by second viewing. wepv'ñ can tell pause, fast forward, rewind. that is what we measure to rate commercials. by which people pause commercials or rewind to watch it again. >> and

>>steve: budweiser named this clydesdale doing the photo. photo.inning name revealed. [ dylan ] this is one way to keep your underwear clean. this is another! ta-daa! try charmin ultra strong. it cleans so well and you can use up to four times less than the leading value brand. oh! there it is. thanks son. hey! [ female announcer ] charmin ultra strong has a duraclean texture that can help you get clean while still using less. and it's four times stronger versus the leading value brand. charmin ultra strong helps keep you and your underwear clean. we all go. why not enjoy the go with charmin ultra strong? who emailed it to emily, who sent it to cindy, who wondered why her soup wasn't quite the same. the recipe's not the recipe... ohhh. [ female announcer ] ...without swanson. the broth cooks trust most when making soup. mmmm! [ female announcer ] the secret is swanson. i'm here to pick up some cacti. it should be under stephens. the verizon share everything plan for small business. get a shareable pool of data... got enough joshua trees? ... on up

everybody at budweiser. we had to take their name off the race to win it. awesome day for us. >> matt: congratulations. >> thank you. >> matt: win number three in the "sprint unlimited." >> chris: thank you. as kevin harvick said time going in richard childress racing i want to leave it better than i found it before he moves on. a lot to accomplish. but with michael waltrip, brad keselowski the guest analyst. you did good so far picking stewart and harvick. fatherhood treating kevin harvick very well and the aggressive driving. what did we learn about the generation 6 car tonight? >> we saw kevin harvick and tony stewart, guys that drive aggressively are rewarded. that is a key thing. we saw greg biffle made a great move for the lead at the end but kevin harvick drove more aggressive and made it work. that's what won him the race. >> michael: i like being part of the fox team. glad he has a job. >> chris: pretty good. >> michael: picks a whistle the first segment. picked the race winner. i agree with brad 100%. the guys that are aggressive made it happen. o