puppy love from budweiser.dweiser and crushed the competition on the field almost as much as the seahawks crushed the broncos on the field. listen to this, mike burns, the creative director the man behind these two ads. now, this guy is a genius and sitting next to me right now. mike, they're terrific. >> you're the only person who has called me a genius. stuart: that's not true. this morning, the world is. >> a lot of people-- >> okay, okay. and you're good, okay? that was a work of art. it wasn't a commercial. i didn't know it was anything to do with beer until the last two seconds of it. it's an art work, that's what you did. >> and i think it's a story about unlikely friendship and that has everything to do with beer and getting people together that you normally wouldn't get together with. and the clydesdales, you know, that's budweiser, one of the most iconic representations of the brand. stuart: you knew you can't go wrong with a wonderful dog story. >> those dogs were amazing. stuart: the dogs were amazi

my gosh. >> she's really cute. >> very quickly, from a marketing standpoint, budweiser nailed it. this is what america wants. it's america's game. they're watching a football game. this is what it's all about, right there. that's the heart and soul of america. >> greg? >> i think the message is great, which is gratitude. they should have done it without the bud logo. >> well, and i think the army might agree with you. >> right, probably. let's take a listen. eric, i wanted to get your reaction to this. coca-cola ad that a lot of people are talking about. ♪ beautiful for spacious skies ♪ >> okay, so here's what they're going for. they're going for that political correct america is a melting pot. america is a melting pot. the problem here, and it's not even bad if you have the different cultures showing a song, showing it is a mix of different cultures, but don't put it to america the beautiful. you use the wrong song. you ticked off a lot of coke drinkers. you ticked off a lot of americans. i think what you could possibly, for whatever you gain in this diversity thing you're going

because it is. >> it's a political point. >> selling budweiser, let me finish, charlie, selling budweiser, selling beer, pushing credit cards i pushing credit cards, talking about we are devoted to manufacturing in america is answering the criticism that we weren't supporting. >> it's propaganda in america. the real propaganda is people a part of the union where you have no idea what they're representing, who they're from. people in the media. >> that's propaganda. we don't know. these are professional agitators. >> it is propaganda. >> you go down to wall street. >> what does calling them a professional agitator mean? >> the meaning. >> ben stein, you are makeing a good point there, ben. >> that's what they are. adam. i mean, they are profeional agitators. th're professional cranks and dissatisfied people who have to find something to complain about. they're not working people. i would loveo find some of those people that work for a living. >> when you cover wall street. >> i don't care about the issues. >> they're crazy. >> occupy wall street, guess what those occupiers were doing? they

>> i mean, budweiser has to defend the game.keep their connection to the game. >> i'm getting bud light just because that have. >> they just should advertise bud. the name. >> and coming up, nfl hall of famer has his predictions for the big game on sunday, that and much more as "hannity" continues we're in times square on super bowl boulevard. we'll continue. the conversation about her mortgage didn't start here. it began on her vacation in europe on the day she arrived in london. someone set up a bogus hotspot, stole her identity and opened some credit cards in her name. but she's not worried. checking her credit report and score at experian.com allowed her to better address the issue... ...and move right in. experian. live credit confident.™ [ screaming ] ♪ ♪ [ male announcer ] introducing the bold, all-new nissan rogue with intuiti all-wheel drive. because winter needs a hero. ♪ because winter needs a hero. side by side, so you get the same coverage, often for less. [ rattling ] that's one smart board. what else does it do --

>> i mean, budweiser has to defend the game.their connection to the game. >> i'm getting bud light just because that have. >> they just should advertise bud. the name. >> and coming up, nfl hall of famer has his predictions for the big game on sunday, that and much more as "hannity" continues we're in times square on super bowl boulevard. we'll continue. let's say you pay your guy arnd 2 percent to manage your money. that's not much, you think except it's 2 peent every year. go to e*trade and find out how much our advice and guidance costs. spoiler alert. it's low. it's guidance on your terms not ours. e*trade. less for us, more for you. if you have a buness idea, we have a personalized legal solution that's right for you. with easy step-by-step guidance, we're here to help you turn your dream into a reali. start your business today with legalzoom. test test. hi, i'm terry and i have diabetic nerve pain. it's hard to describe, because you have a numbness, but yet you have the pain like thousands of needles sticking in your foot.

>> i mean, budweiser has to defend the game.ction to the game. >> i'm getting bud light just because that have. >> they just should advertise bud. the name. >> and coming up, nfl hall of famer has his predictions for the big game on sunday, that and much more as "hannity" continues we're in times square on super bowl boulevard. we'll continue. ♪ oh-oh, oh, oh, la, la-la, la-la, la-la ♪ ♪ na-na-na, na-na-na--n some things just go together, like auto and home insurance. bundle them together at progressive, and you save big on both. ♪ oh, oh-oh, oh, oh hey, it's me! [ whistles ] and there's my dog! [gasps] there's my steps! i should stop talking. perfectly paired savings. now, that's progressive. ♪ ♪ ♪ told ya you could do it. (dad vo) i want her to be safe. so, i taught her what i uld angot her a subaru. irl) piece of cake. ♪ (announcer) love. it's what makes a suru, a subaru. in fact, they depend on a unique set of nutrients. [ male announcer ] that's why there's ocuvite thelp protect youeye health. as you, your eyes can lose vit

budweiser released additional footage. >> last year i made a super bowl bet with jimmy fallon. i think we know how that turned out. >> hannity starts right here, right now. >>> bill o'reilly sat down with president obama and tried to get him to answer questions about scandals that plague his administration. and he tried to change the subject. >> what some people are saying is that the irs was used at a local level in cincinnati maybe other places -- >> absolutely wrong. >> how do you know that? we still don't know what happened. >> bill, we do. that's not what happened. folks, we've had multiple hearings on this. these types of things keep on surfacing, in part because you and your tv station will promote them. >> and president obama didn't just take a swipe at fox news, he also refused to give an answer about what happened the night the four americans were killed during the benghazi terrorest attack. >> did he tell you, secretary panetta, that there was a terrorist attack? >> he told me there was an attack on the compound. what folks are focusing on -- >> did he tell you it wa

my frustration wasn't with budweiser.lebrate and cry as these reunions happen. it is not just about the first day back or the first week back. it is about what happens to vets as we are months and years returned to combat. the vast majority of our friends and families have no connection to it whatsoever. that's the larger, bigger part of the conversation that's been missed. >> james, you have an provocative column. there were two moments in the state of the union. one was the standing ovation for corey ramsburg and then the president's state that we must end permanent war footing. we have not reconciled this. i wonder what you think needs to be done for us to, i guess, reconcile us on the national level. do we need better leadership or a better dialogue around it? >> what you're doing right now is a step. this spot has set up the issue very well. the admiration for the service, that is genuine. president obama had a long standing relationship with sergeant ramsburg. i kn for the rest of the country, it is too convenient a

geno has a chance if he gets some help. ♪ >> all right, budweiser, they did it again., quarterback john elway reveals his political beliefs and explains why he supports the republican party. we'll play hiss comments, we'll check in with our great american panel. ♪ [ male announcer ] new vicks dayquil severe. helps relieve your ugliest, nastiest, roughest, toughest cold symptoms. new dayquil severe. with maximum symptom fighting ingredients. ♪ new vicks nyquil severe. helps relieve your ugliest, nastiest, roughest, toughest nighttime cold symptoms. new nyquil severe. with maximum symptom fighting ingredients. ♪ the coconut maine tail in new lober in paradise -- amazing! [ male announcer ] don't miss red lobster's lobsteest! with the year's largest selection of lobster entrees, you won't find choices like these anywhere else. my favorite is lobster lover's dream! the dueling lobster ils are both winners. [ male announcer ] two maine lobster tails, one crb-stuffed, anone topped with savory garlic shrimp. nobody does lobster like red lobster. [ male announcer ] hurry in to

i love the budweiser saluted heros. the last part of the play of jos. the super bowl game turned out to be a great part. seattle seahawks trounsing the denver broncos. but this year's super bowl commercials turned out to be heartwarming patriotic and indeed very funny. >> i love this one budweiser produced an adorable commercial that tugged at the heart strings it was the highest commercial of the night the add proving you can't go wrong with puppy love. >> oh b♪ >> check this one out coca-cola producing its own version of america the beautiful showing people from all walks of life, language and et nis at this embracing the ideals of america. >> anybody need help? >> sweet highlander. >> and many of us enjoyed taking a road trip with the mup ets along with actor and former nfl player surrey cruise. >> tim tebow. everybody thinks i am on contract. without one i have done so much this year. >> former quarterback for the denver broncos released after payton manning was signed scored better than his former team while appear

and budweiser commercials getting help this year and out of this little one.f this ad. and already winning millions of fans. ♪ ♪ snow who says you can't go on? ♪ who said you can't go on. this isn't real difficult. pretty obvious to me. i'm going to have to say verizon. verizon. the choice is obvious. verizon is america's largest with data plans starting as low as $45 monthly access including unlimited talk and text. plus free world messaging unlimited for three months. that's powerful. verizon. the samsung galaxy note 3 in limited edition rose-gold just $149.99. >>> journalist typically see a lot on the job. this may be a first. a local reporter tried to question a women about an alleged rental property scam and this happen. >> you need to leave. all right. now that is private property. >> you should leave when i ask you to leave. >> ma'am, this is it a public rod. >> you are going to drive my car? >>> wow. you so her, she walks back and continues to tell that reporter to leave and go on. you will see the car, it ends up in the water. she parked it in a place

it's the second consecutive win for budweiser, which seems to win nearly ever year. >>> j.c.grabbing attention during the super bowl without commercials. the department store chain tweet messages that sounded either like drunk of hacks. they revealed they were tweeting with mittens to prove that hand warmers work well before the olympi >>> when we come back, collision course. one boat ramming another. it was a tense standoff. why this aggression on the high highways? >>> and swallowed whole. a family's car disappears when the earth opens up. i had ongoing pain. an intense ache all over. it was hard to do what mattered. my doctor diagnosed it as fibromyalgia... thought to be the result of overactive nerves that cause chronic, widespread pain. lyrica is believed to calm these nerves. i learned lyrica can significantly relieve fibromyalgia pain. for some, as early as the first week of treatment. now, i can do more with the ones i love. lyrica is not for everyone. it may cause serious allergic reactions or suicidal thoughts or actions. tell your doctor right away if you have thes

i think what marketers wanted to do was this apple pie, budweiser type of thing.the bud light really showed the problem with so many simple as where it was piles of money to be spent because they were going to buy an ad and they thought they had to do something stupendous. i don't think that told a great story about the brand. it was just so contrived -- >> is at the en is up for whatever isco >> -- is it the ian up for whatever at? d? in the end arnold schwarzenegger shows up and they're playing table tennis? >> i thought that a lot of the ads didn't take the opportunity. couple opportunities to introduce a new brand. i thought the maserati at did a terrific job introducing a brand, making people think of something different and taking advantage of a big stage without acknowledging the stage itself. >> we do agree on one thing because i liked that one too. let's take a listen. >> they have always been here. ,umbering in the schoolyards limping through the -- >> it was like a short film. >> it had me thinking of the david and goliath look. .t was that fantasy or n

work for some of these big advertisers who have owned the game and become synonymous, you mentioned budweiseresdales. one of the challenges is that you want the advertisements to be entertaining and you want people to love them. you need people to associate them with your product. how do you create an ad that is both? budweiser is a great example, you have the fabulous ad from last year with a horse trainer and the clydesdale, one of the best ads. one of the most effective ads, when you asked people about it after, what did they remember? did they remember the brand that the ad was marketing. that one really worked. >> they know they are going to have to drop the duo on the super bowl, if they are not there -- >> their competitor will be there. a few years ago, hyundai used that -- one of a longtime advertisers dropped out of the game and decided they were not going to be there. i think it was pepsi. suddenly, the most prime real estate in the game, the first spot -- >> it was up for grabs. >> right after kickoff. hyundai snuck in and launched a campaign, a marketing play that really fueled h

you put ponies and budweiser and that's the -- >> believe in beckham. >> brenda, we're going to watchw we know how much money is spent on it. thanks so much for joining us. >> thank you. >> enjoy the game. enjoy the commercials. everybody, you enjoy the game and the commercials. that does it for us. >> enjoy all the food, too. don't go overboard, all right? but there's always tomorrow. take care, everybody. we'll send you to washington now for a lot more news ahead. have a great day. [ male announcer ] research suggests cell health plays a key role throughout our lives. one a day men's 50+ is a complete multivitamin designed for men's health concerns as we age. with 7 antioxidants to support cell health. one a day men's 50+. [ ding ] i sense you've overpacked, your stomach. try pepto to-go. it's pepto-bismol that fits in your pocket. relief can be yours, but your peanuts... are mine. [ squirrel ] it's pepto to-go. >>> welcome to washington. i'm shannon breen. this is america's news headquarters like from our nabl nation's capital. we begin with the president's pledge to go for the pow

becks,s stella artois, budweiser.s the biggest brewers and a fourth quarter looked pretty stellar. strip out your currency effect, up 4.6%. that beat. earnings up 13%. we're seeing volumes dip a bit as they start to charge more particularly in the united states and mexico. >> the volume has dipped slightly, but they charge a little more. >> even though we had a cold winter in the united states -- goodness, they have freezing temperatures. a stronger economy is boding well. they're reading optimistic. ex ago, brazil, are returning to growth. the u.s. is improving. these three companies make up 80% of the revenue. also emerging markets they are focused on -- china will be solid. they're looking for acquisitions in china. south korea, the pot back breweries after five years. --they bought act breweries they bought back breweries after five years. --how are they changing they're getting more niche in the products. >> we want more craft beers. as a female, i want more cider. but peopleis cider, don't always want beer, so t

. >> budweiser's famous super bowl ad is set to air tomorrow. don't you love the ads?great. beautiful horses. this year's commercial is called puppy love and we learn how they made these heartwarming commercials. >> once again the budweiser horses are making magic for the super bowl. but this year some friends are joining them. puppy love plays on the unnatural friendship. >> his bond and struggle to ultimately be together. >> for weeks 17 budweiser clydesdales have been practicing for show time. their trainer teaches them to do all kind of things. like play flag football. jump a four and a half foot fence and even talk. >> good horse. >> if you thought training a horse was hard, try eight yellow lab puppies. oh, each little rascal has a job to do. play tug of war, walk like a clydesdale, even run away. >> there's a short window for training because puppies grow fast, like this little girl charlotte. they start at 8 weeks and shoot the commercial at 11 weeks. and onset there are plenty of distractions. the director meticulously executing each shot. >> so you think it's

i think what marketers wanted to >> do was this apple pie, budweiser type of thing. the bud light ad really showed the problem with so many of the super bowl ads where there was piles of money to be spent because they were going to buy a super bowl ad. told a know that that great story about the brand. i don't think that told a great story about the brand. it was just so contrived. is -- >> was it the ian is up for whatever ad? ♪ what is your name? >> all right, so we disagreed about everything. in the end when arnold schwarzenegger shows up and they are playing table tennis? >> >> i thought that a lot of the ads didn't take the opportunity. there are a couple opportunities to introduce a new brand. i thought one that was really impressive was the maserati ad which did a terrific job introducing a brand advantage of , making people think of something different and taking a big stage without acknowledging the stage itself. >> we do agree on one thing because i liked that one too. let's take a listen. >> the world is full of giants. here,ave always been lumbering in th

let's watch puppy love from budweiser.en it starts to snow ♪ ♪ only know you love her when you let her go ♪ ♪ and you let her go >> all right. the whole thing just works absolutely. but when i sent this link to my son to watch, he goes, yeah, it's really cute, mom, but are you going to go out and have a beer afterwards? so are you? >> you know, these are -- these are image. this wasn't pour a beer into a frothy mug and you want to run into the kitchen. this is reinforcing the brand, and the clydesdales are so iconic. almost every year at the super bowl budweiser men and their agencies manage to come through with something that's really pretty awesome like this. so they get a lot of credit for that. and this one, you know, the puppy love is you, baby. >> oh, my god. target audience, i'm sure. there are going to be ads from search different car makers. volkswagen has this one, the heavenly concept. let's play a little bit of that one. >> what if i told you every time a volkswagen hits 100,000 miles, a german engineer gets hi

budweiser.>> ♪ you let her go you led her home when you let her go ♪ >> i guess with a little golden retriever puppy, you cannot lose. or labrador puppy, whatever that is. >> they only put that ad up two days ago but are up 24 million views. the song was a breakout on youtube as well. they really understood their audience. >> there was the hyundai commercial, number two. number three, scarlett johansson. what other trends are you seeing? >> what is interesting is how early some of these brands have gotten online. doritos has been doing a campaign since november last year, getting an early, with lots of different fan-made ads. a lot of consumer goods started taking a bit of a leaf out of the automotive playbook, looking -- putting content online early this year. usually it is something you seek are commercials to >> volkswagen first. did a super commercial. i think it is a teaser. best -- all ine one and. we don't know what they're going to come out with. they still have one of the most memorable

if you are doing it for bragging rights in the way budweiser really is, yeah, we had the best ad andd -- >> when i saw the arnold teaser, the governator? we're all, we've seen cai kate n enough. you can't see kate upton enough. don cheadle blew my mind. when is he doing commercial? >> we have a viewer question. hermella? what do you have? >> too many commercials from all the products everybody sees all year long. they skip the ads online, dvrs et cetera, but the super bowl becomes a main speblg cal, why dspctspectacle, why doyou think? >> that's duplicated the same guy watching every week. this is 100 million unduplicated people. that is by an order of magnitude the largest audience on television. >> also the key really here for the super bowl this is where they pull out all the shots. the best creative, the best people on the ads. this is not something you see 2:00 in the morning, for late night infomercial. this is the super bowl. if you have a creative bone in your body you want to see what they do. >> we've talked animals, celebrities, let's talkself. this year it looks like they

i have never been into the idea -- i have been in situations where i could drink 20 cans of budweiserloved that idea. >> you are not a keg guy? >> i like keg stands, actually, that i like the idea of small craft brews and one of the beers that i thought was a microbrew was anheuser-busch. goose island was one of my favorites, and we looked in to find out what other beers you might have thought were craft brews and were owned by budweiser or by miller, coors. i think we have lists of them, if we can pull up the screen grab. top, you may have known. but belgian white? were they acquired? or did they just create them? >> in most cases they are acquired. and they have a special way of hiding the craft brew. there are a number of belgian brewers. killian's, irish red, that is an old brand you would have had to get to acquire at some point. i am shocked to find it. >> what is wrong with this? do people actually care? >> people do care. evidenced by the fact that the big companies, budweiser, miller coors, they are creating little holding companies in which to put these craft beers. when you

stella, backs, budweiser, these are the beers we know. they are big players in mexico, brazil and the united states. those three countries alone make up 80% of this company's revenue. good that it is sounding so optimistic. mexico, brazil, they are going to return to growth we are told. the world cup is going to be prominent in everyone's mind. u.s. improving also, though it was hurt by a cold winter. the u.s. economy is going to help bring up beer sales as well. also positive on emerging markets. they are returning to south korea. oriental breweries, five years ago they sold it. they just bought it back. it looks as though they are sounding pretty positive in developed and developing markets. >> we all know the names. we see them so regularly yet what consumers are increasingly looking at our microbreweries, craft beers. this is the trend that is taking the industry by storm. how are they responding to that? >> quite cleverly, they are adapting. they are bringing in their own so-called craft beers. it is reaping the rewards from this. th

is and what you are getting when you buy a bud budweiser.wouldn't send millions of dollars on the ads. >> remember that guy grabbed a guy. it said gotta grab a hunk of cheese. i remember thinking why does this man want me to eat cheese? >> he had a fetish for lactose intolerant people. >> we should call this show walking down memory lane with shillue. remember this? shut up. no one remembers the stupid cheese commercial. >> remember when my mom made meat loaf? no, we were not at your house. >> this show is on the at 3:00 in the morning and most of our viewers are wishing for a better day back earlier in their life when they were not up at 3:00 in the morning. >> a better day and a better life. >> tv's andy levy and that does it for me. i'm tom shillue and i will see you next time. onal speaker? i look around this room and i see nothing but untapped potential. you have potential. you have...oh boy. geico. fifteen minutes could save you fifteen percent or more on car insurance. >>> hello, everyone. yp andrea tantaros along with bob beckel, eri

budweiser has been known for giving its traditional olympic parties and budweiser is saying no becauseeats over hang fear for these olympics in russia because moscow has been known and russia in other parts of the country known to be extremely dangerous for some overseas tourists. it has been a deep concern. stuart: these are huge global tv events where the country can showcase what is going on. and here comes the world cup, an even bigger event in june of this year from brazil. image is very important. you are on the world stage. russia is taking a black eye. now this. social media sites making us stupid? researchers believe, we browsed through information by social media sites with great speed and ease. it may hinder our ability to think analytically. enough of that. how about a market? we posed the question earlier are we going to see selling come to an end? with the dow and 150 i am inclined to say at least as of this moment it is not that hectic. liz: the stock market has found a footing here as jobless claims show labor markets beyond improving, whether or not it stays and hold r

we will enjoy that budweiser ad during commercials will stop >> someone else has been in uniform ford still isn't a general. toy --he classic boys g.i. joe. i guess girls can play with g.i. joe also. >> yes, we can. ♪ >> welcome back to "market makers." i'm stephanie ruhle. g.i. joe is turning 50 years old this month. turning 5060 no -- years old. we headed down to hasbro headquarters to talk to the vp of boys marketing. i started out i asking him who g.i. joe needs to be today. >> in the g.i. -- in the early days, g.i. joe didn't even have a name. it was a 12 inch fully poseable man of action a boy could imprint any personality they wanted on them. it was easy to see why g.i. joe was so successful in 1964 because every boy had a family member that either served in world war ii or korea. ,t was just an everyday thing so those heroes influenced the way a kids played. >> parents want wings right now -- not everybody feels great about u.s. action. >> that's where the g.i. joe versus cobra story has changed over time. while it was born in the 1980's against the backdrop of maybe the sovi

you had all the big names, budweiser, ford, radio shack. really only one commercial mattered, a truly nutty ad that -- (cheers and applause) that drove the country nuts. i'm talking, of course, about coca-cola. their commercial certainly got my fellow conservatives' blood bubbling. >> how about that coca-cola commercial? did you hear the coca-cola commercial? >> the coke commercial sparked controversy. >> the coke commercial was a slap in the face to america. >> you picked up a lot of coke drinkers, you picked up a lot of americans, coke, you blew it with a lot of people. >> they blew it with me and i didn't even see the ad. but for some reason they ran it when the game was already over -- the second quarter. (laughter) in fairness, give me a taste. ♪ oh beautiful for spatial skies ♪ (song continues in spanish) ♪ note? (song continues in another language) >> stephen: (screaming) (laughter) they were singing "america the beautiful" in foreign tongues! come on, only english can give that song its certain je ne sais quoi. (laughter) folks, fol

budweiser rented out nor rei january cruise lines, you can use the bars, the restaurants, the disco and check out exclusive entertainers. oh boy, it's going to be fun. some people watch the super bowl just as much for the ads as they do for the game. christine romans takes a look at the big money companies spend and whether those high prices pay off. >> it could be the most expensive 30 seconds in sports and maybe in all of business. super bowl ads sold out for weeks. some hitting a record $4.5 million a pop this year for 30 seconds of tv time. but the number of eyeballs, that's what is priceless to advertisers. more than 10000 million tuned in. compare that to $40 million for the oscars. ant $15 million for last year's world series. >> the super bowl is one of the few television shows where you get a lot of reach. you get people from all different walks of life. >> but are millions of workers worth millions of dollars. recently, only one in five super bowl ads motivates consumers to buy anything. but sales aren't the only goal for advertisers. >> it's also kind of a great, sort of badg

the puppy live with budweiser. so more informative like microsoft.rands really well. dennis: when budweiser goes with a puppy and clydesdale -- >> puppies or babies when every time. they just go back to the well. it works. it is part of their formula. dennis: i thought they were rather underwhelming. >> i think it is the tale of the good, the bad and the boring. there were some examples of brilliant work. there are lots that were in the middle. ads like cheerios and coke. pretty good, just not fantastic. always a couple that do not do well at all like go daddy. squares base which is a. creepy ad that nobody liked. then you have, some brands that just ran run-of-the-mill ads that they run every day. sprint, subway, geico. dennis: a $4 million spot. i realize you are reaching a big audience. to take that platform and run the same ad they run for months -- >> such a waste. dennis: we just heard peter take issue with go daddy.com. what an amazing transformation. they were selling the ability to get your business noticed online. to you see that puppet ad?

one particular ad again, another budweiser ad that involves don cheadle with a llama in an elevator. kelly, of all people arnold schwarzenegger, dressed up looking like bjorn borg. absolutely hilarious. >> you have to pay a certain amount to get the air time in the first place. arnold just doesn't show up for a commercial these days. you got to pay him quite a bit too. the question is, is it actually worth it? if you are doing it for bragging rights in the way budweiser really is, yeah, we had the best ad and arnold -- >> it also matters who the celebrity is. when i saw the arnold teaser, the governator? we're all, we've seen kate upton enough. you can't see kate upton enough. don cheadle blew my mind. even anna kendrick. >> we have a viewer question. hermella? what do you have? >> too many commercials from all the products everybody sees all year long. people do everything to avoid commercials the rest of the year. they skip the ads online, dvrs et cetera, but the super bowl becomes a main spectacle, why do you think that is? >> i think it's exactly the reason he said, you avoid are

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. >> budweiser ad with the puppy and horse got 2 million hits. before the game started. that was one of the favorites. you just wanted to watch them one more time. go to the website kxix.com/sports to see the video. >>> they have an interview with president obama. >> bill o'reilly grilled him. when he knew on the attacks were terror rim. >> your retractors believe you department toldle word it was a terror attack because the campaign didn't want that out. >> they believe that because folks like you are telling them that. >> i am not telling them that. >> that is inaccurate. >> we revealed to the american people exactly what weigh understand at the time. >> in the pregame interview. he did not say which team he thought was going to win the game. >> janet yellen is the first woman chair and here is yellen being sworn in. and daniel tarullo, the 67-year-old. he dewpoint make any comments and she did smile at the crowd that was applauding heir. >> she was nominated by president obama and will serve until february of 2018. >>> take you live to the big board. stock resist down

budweiser's puppy love commercial was a hit long before kickoff.uring an unlikely friendship between a puppy and a clydesdale horse generated more than 33 million hits on youtube in the days leading up to the game. >> clearly this is an ad that resonated with people. i mean it's a little sentimental, but it works. >> reporter: that was the recurring theme throughout the game. ♪ o beautiful for spacious skies ♪ >> reporter: coca-cola showed the diversity of the united states. "america the beautiful" could be heard in multiple languages in this minute-long spot. others tried to tie their commercial with a cause. bono and bank of america teamed up to promote a cause. chevrolet's ad promoted the american cancer society. unlike many sponsors general motors did not release its commercials before the game. the same went for chrysler which brought out some star power for its second half ad. >> we will build your car. >> reporter: chrysler is always one to watch in the big game. you know, in past years they featured eminem, clint eastwood. last year they di

the budweiser, i just red that a vp at bud weezer said that -- budweiser said the inspiration became8 is the time. want to check in with tara in for sal. apparently there is an accident up in napa. >> there this. this came down highway 29. this is at lincoln avenue right in the heart of napa. a minivan verses a light pole. >> look at all of these arrows. these are accidents to accidents that are hey long 101 or 280 along the -- along 101 or 280 along the peninsula. it's very slow at 101. let's take a look at the bay bridge toll plaza. traffic has eased up a little bit. for those of you who don't have fastrack or are not carpooling it will take you ten minutes to get in the city. 280, san jose, there's a little bit of traffic there. give yourself extra time. let's head to steve. >>> thank you. what a beautiful day after yesterday's wonderful rain. .10. half moon bay had the most that i could see. good visibility. december/january bone-dry. maybe things are changing in february. definitely better opportunities to get cooler temperatures in here. that will be the theme this week. if we

first you have budweiser with probably the sweetest ad of the night.a look at this one. ♪ and you let her go, and you let her go, oh, oh ♪ ♪ will you let her go >> i don't know if it makes me want to drink beer, but it sure warms your heart. >> it makes me want a puppy. that's the problem. >> go buy a yellow lab. >> the clydesdale, they've used them always but it's hard to use them in something sweet and also fresh. >> the puppy. >> they had a famous commercial where one went on a beer truck and one went on a fire truck so it was an owed -- ode to that but one p the best one. >> this one is bud light. >> ian is not an actor. he has no idea what's going to happen next. >> joe. >> hello, lilly. >> come on, it lilly, lilly. >> hey, doug, how are you? >> how's it going? >> prepare to be crushed in tiny tennis. >> so good. i love that it played out all night, too. like you kind of had to keep watching. >> totally. >> reggie watt, mika kelly, done cheadle. >> and he may not be an actor but he knows something's up when he gets on with the lama. he knows somet

>> well, if you thought that the budweiser ad was a tear jerker we have another one. >> budweiser pullinge here. come here. >> i miss you. >> it feels really good to be back. >> [cheers] >> welcome home, chuck. >> this is all for you. >> are you serious? >> get out of here. >> please join me in welcoming lt. chuck nash home. [cheers and applause] ♪ ♪ i'm coming home ♪ i'm coming home ♪ tell the world i'm coming home ♪ on its way now ♪ yesterday >> he had no idea. chuck from winter dad, florida, that's the main street beautiful section ever orlando, florida. he will be here on "fox & friends" on monday morning. >> that was totally real. >> it was a total surprise he had no idea they were doing that for him. >> that's really cool. >> that's quite a surprise to be welcomed home that way. let's get out to brian kilmeade who is live in times square this morning. >> where are your cheerleaders, brian? >> i had to send them on their way. other broncho fans that need some attention. so i let them go. guys, i thought even though it seems like some people are here. millions of people are coming her

sound new girl jams with prince tonight after the super bowl on fox >>> today's game is sponsored by budweiserways designate a driver. >> joe: we welcome you back to super bowl xlviii on fox, america's most-watched network for the nfl. along with our producer and our director. there's jeremy lane. >> troy: he came in. and expect peyton manning to go after him. he's well aware of who is coming in with an injury. >> joe: lane in there, playing for richard sherman. and the pass is caught by thomas underneath. and demaryius thomas, brought down by k.j. wright. a gain of three. >> troy: second time. we saw it in the first half, as well. demaryius thomas catches this ball. he's close to the first down. he's got to get going up the field. and understand that he has to pick up the first down. >> joe: third down and three. dez bryant came across. >> referee: neutral zone infraction. five-yard penalty. first down. >> joe: it was third down and three. red bryant, trying to get a jump. down 29-0, you get the feeling that unless they're pinned back, it's four down territory almost no matter where they are,

budweiser and doritos does it every year.he one was empowering. with steve gleason. >> all the '80s stars. you see the '80s stars together, usually, they're being arrested. it was nice to see them in a commercial. >> working. gainfully employed. >> right. >> how about the coke ad, everyone singing "america the beautiful" from all walks of life? it got criticism. >> crazy. >> really? >> here's a news bulletin. they are -- okay, well, i'm being -- >> you're not going to get a news bulletin in. >> you're going get a news bulletin. >>> now from abc 7 news. >> good morning, i'm kristen sze. san francisco police are investigating whether two early morning stabbings are related. a woman was stabbed between pier 5 and 7 about the same time, a man was stabbed by sacramento and drum street. both victims were transported to san francisco general. the man said to have life-threatening injuries, the woman is expected to recover. >>> monday morning commute could be bad, let's see what is happening. >> it has been busy. we take you to liver

if you met the budweiser puppy. ♪ >> okay. that one got me.ai ad where the dad kept saving his son. that was almost pretty good. ♪ >> i gotcha. ooh. augh. >> after that one you kind of fell off a cliff but let's bring in the experts. president and publisher of "usa today" larry cramer is here and deputy managing editor michael learmont is also here. thanks fork here. michael, advertisers seemed to play it safe, sappy was in, sleazy was out. question is did they play it too safe? >> you know i think they really did but part of it is the expectations are so high for these things. the advertisers on the super bowl start promoting their ads a month before the big game. by the time the game comes around many of these ads have been seen before. we were bombarded with promotions for them. we expect to be fantastically entertained especially when a game wasn't very good people look to the ads for some wow factor and it just didn't happen this year. >> that's what i was doing. larry, the "usa today" meter rated the budweiser puppy commercial the best.

the second most rewatched ad was that adorable budweiser spot featuring a puppy and a clydesdale. >>ached eyebrows, they are back. this time on the cover of w magazine. miley dives into her style which she says is inspired by madonna, blondie and joan jet. >> kate middleton's skirts are a little too short for the queen's liking. she revised the wardrobe to feature lower hem lines and all tiaras. it's all part of a, quote, regal make over. >> i bet you wouldn't mind getting pizza with these guys. >> and vanity fair applauded for its movie issue with six black movie stars on the cover. they have been critiqued for featuring white actors in the spread. >> jimmy fallon wrote a special thank you note for jay. >> thank you jay leno for carrying on the tonight show with such humor and class. i will do my best to make you proud every single night, thank you. >> i think you'll do a great job. >> i'm kind of sad to see jay go. i'm looking forward to jimmy but i'm sad to see jay go. >> monday night the headlines, before i was on this morning shift five or six years ago, i would not miss it. he

the early buzz on one of the top commercials was the puppy and the budweiser clydesdale horses forming a bond. we'll talk more about the commercials with our ad guru mye miles nadal in a moment. the halftime show was good, too. >> we'll talk about "seinfeld" in a moment. >> it was kind of lame. that's where i wanted to go with that. >>> as the world watches to see if the markets stabilize, the turkish finance minister tells cnbc that the count dress' central bank is going to be acting independently. that interview was in london this morning and we are joined now with more. we think that she's going to be joining us in a quick moment. i was throwing it to her, but we're having a couple of technical issues. >> china's news this morning, before we get to michelle, the pmi coming in. >> that was a little shocking. >> it was still above 50. 50 is the level that defines growth. >> you are still up but right at the water. >> everybody is looking at the yen. it sounds boring, and the viewers are like, what are you talking about the yen for at 6:10 in the morning, but the nikkei, far cry from l