, buehler. >>> john stamos and yogurt with a surprise ending.ven't seen it. >> i don't even understand. >> you were shock and awed. >> shock and awed, that's violent. >> i don't know. i don't know what to make of that one. it obviously left an impression on the both of us. >> i guess it's to get people talking. >> the girl wants her dpreek yogurt. >> i guess so. i'm afraid of what i might say so i will leave it there. >> car commercials, there's one in every super bowl. >> you decided which vehicle you are going to go with today? sn>> ♪ hey, baby, i want that car, hey, baby i really want that car ♪ >> that's my confidence. it's been coming out of me ever since i went on cars.com. >> confidence, it has been coming out, makes you want to dance although a little scary. >> this is one of those that makes you think what's it like to sit in an advertising executive suite and they're making these ads. how about another head coming out of the dude's back. call him confidence and make him sing. i remember the place, it's cars.com. >> there you go. you'll

. >> the first buehler one we saw a little trailer -- the ferris bueller one we saw a little trailer,t was good. more of those ads in the next hour so stay with us. >>> it was 30 years ago tonight that david letterman first hosted his own late-night talk show. letterman began on nbc, innovative late night on february 1, 1982, when he was bypassed to replace johnny carson on the tonight show in 1993 jumped over to our network, cbs, and hosted "the late show" ever since. tonight's guest, one of his favorites, howard stern. >> howard stern. that should be fun. >> yeah. i hear he doesn't like to draw a lot of attention to himself. so he is going to down play it a little bit but he has a couple of special things to do. >> the network isn't downplaying it which is understandable. >> and they shouldn't. it's a big deal. >>> on to nevada now. mitt romney snags another win. what happened this first primary season. >> and a skunk invasion. why the smelly creatures are flocking to northern. we'll tell you why when -- flocking to northern california. we'll tell you why when we come back. >>> the

been stein says "buehler, buehler."'reilly like you have never seen them before. i'd race down that hill without a helmet. i took some steep risks in my teens. i'd never ride without one now. and since my doctor prescribed lipitor, i won't go without it for my high cholesterol and my risk of heart attack. why kid myself? diet and exercise weren't lowering my cholesterol enough. now i'm eating healthier, exercising more, taking lipitor. numbers don't lie. my cholesterol's stayed down. lipitor is fda approved to reduce the risk of heart attack and stroke in patients who have heart disease or risk factors for heart disease. it's backed by over 19 yes of research. [ femalannouncer ] lipitor is not for everyone, including people with liver problems and women who are nursing, pregnant or may become pregnant. you need simple blood tests to check for liver problems. tell your doctor if you are taking other medications, or if you have any muscle pain or weakness. this may be a sign of a rare but serio side effect. [ man ] still

. >> another car ad for those of you who loves ferris buehler, we're going to have mat's day off. >>ove this commercial. they made a good choice. i love this movie. the movie has very broad appeal. i love it. i have five kids. they all love it. it reaches a large audience and if you have seen the movie, you're going to love the represents here and you're going to love how they took it from a hot ferrari to a honda crv. >> and look at the gray in matthew's hair. can i get my crv wrought up, please? i have a lot to do today. >> broderick. >> broderick. >> you have excellent taste in automobiles. >> oh, yeah. >> life is packed with things you love to do. >> sometimes you have to love a little. >> calm yourself. >> that's great. >> matthew broderick, it's great to appear in this commercial. this is the star of if i am manies. >> commercials have so much position at this. they can recharge careers. you can engage with the commercial after it runs and see how many references to the movie you got. >> that's a big strategy is to keep the conversation going. >> and one that's not a car ad, th

and matthew recreates faris buehler to hit the road in a honda.erry seinfeld is trying to get a top place on the wait list. and an overweight job shapes up to race a volkswagen. there's 11 auto ads where a 30-second spot costs $3 million. or $3.5 million. >> i think it pays off. people love to be entertained by the brands. brands that invest i think are rewarded. >> he's with a san francisco ad industry that creates audi spots. this one is about vampires. they launched it on facebook as a game. now the commercial has had 7 million views and it hasn't even aired yet. the impact of social media has never been biggar. >> facebook is the number one destination. people go to it before the game, during the game and after the game to share their ads. they are still going to youtube, but it's just facebook is the first place and it goes up the younger the target. >> they are tweeting, reacting to commercials. >> now it feels like if you are not maximizing the social media, you are leaving serious money on the table >> for the advertisers and their agencie

. >> i really want to see more of the ferris buehler ad. >> we'll work on that. >> it's a minute and a half. >> i'll watch it. >> we have more of the nevada caucuses saturday night. tune in for that. that will be, i don't know, 6:00 eastern time it begins, all night tomorrow night. that's all for us now. erin burnett starts "out front right now. >> is it morning in america for president obama? does a blockbuster jobs number foreshadow his election? >> and doping charges and lance armstrong tonight and iran and a warning to israel. let's go "out front." >> i'm erin burnett. "out front" tonight, party like it's 1984. today's job news might start to seal the deal for re-election. that's his hope. unemployment in america fell to 8.3% as the country added 343,000 jobs. >> the recovery is speeding up. we've got to do everything in our power to keep it going. >> which reminds us of another president who found himself in a similar situation during his re-election year. >> i am pleased to report that america is much improved. and there's good reason to believe that improvement will phenomenon

the first trip will start at 7:00 tomorrow morning and the last truck is scheduled to arrive at buehlerst before 1:00 in the afternoon. >>> are you ready for more pain at the pump? gas prices are on the rise and could jump 60 cents by may. the national average is 3.48. read them and weep in our area. gas prices have jumped dramatically. d.c. currently at 3.68, 21 cents higher than a month ago. virginia? paying 3.45. 18 cents more. marmd currently 3.52, 16 cents higher and west virginia paying about 3.60 a gallon about 13 cents higher. >>> tonight at 11:00 you know washingtonians are clever when it comes to slashing monthly bills and liz crenshaw checks it out. she visits four viewers looking at the way they share their tips on saving money. everything from finding free furniture and one woman is saving hundreds of dollars a year because she spends a little more time in the kitchen. we'll also find out how one family saves on movie night and the secret behind savings for everyone at a local military base. how to slash your monthly bills tonight with liz crenshaw at 11:00. >> really good

ferris buehler was shot for $5.8 million back in the day and i imagine you've got a budget way in excesst. >> well, 26 years ago and, you know, the cost of money and all that kind of stuff. you know, these super bowl spots are expensive. just the media time itself is expensive and the production cost can be expensive. but when you get the viewership that we're experiencing, when you get the long tail we'll experience after the game, throw in 111 million views we'll get on game day about a billion impressions will come out of these ads and we feel the costs per million are going to be in line with what we would spend on a regular television advertisement. >> that is amazing. a billion impressions. i love when you talk about the tail end. the so-called easter eggs that are in the ferris ad, for instance, the iconic vest he wears in the film is seen briefly in a retail store window? i mean, people are going to be watching these things 20 or 30 times. >> well, that's the plan, right? the purpose of the easter eggs. what we like about both of these ads is they're a series of bits that go by v

let's talk about it with marcus buehler, an associate professor of civil engineering at massachusettsnology, the humble spider web is a pretty amazing feat of engineering, huh? >> yeah, it is. hi jon, thank you. well, it's quite amazing what spiders do with the simple protein building blocks that they have in the bodies, and they actually make on the fly a cable or thread that's the kind of spiders like you see if you look at a web that's stronger than steel, and they make this without any plan or processing. it's on the fly. and actually, even more exciting things about the web, if you actually look at an entire web, it has properties that we really envy in engineering and one of the properties is it can detail with failure and defects in a particular way. so if you imagine looking at an airplane or a car, you hit the car, there's an impact, the car tends to break down as a whole. not for the spider web. spider webs have an intrinsic ability to deal with failure in the way that they sacrifice one of the elements and the entire web functions without that individual thread. jon: you us