home builder pulte group shot up in earnings. finally, we have all heard of the man cave, right?ow about the man aisle? guys don't like taking lists to the store, so they put all the manly products, the chips and salsa and barbecue sauce, they put it in one place for you guys, so we are just making shopping easier. you are welcome. >>> coming up, a smashing major league debut back to back jacks, and a first look at next year's nba season. plus, a four-time mvp gets back on his horse, and this time in a new set of colors. your first look at sports is straight ahead. >>> welcome back to "first look." in sports, trade rumors are flying with the deadline fast approaching. >> good morning. baseball's trading deadline is four days away and if your team needs a pitcher, look no further than milwaukee, and the brewers are shopping sepb s skfplt i. and adam laroche's homer was part of a four-run second. the pirates marte made his major league debut, and leads off the game and the first pitch he sees, gone. that's one way to start a career. and to cleveland, the indians jump all over the t

. >>> home builder pulte group shot up 18%. >>> and whole foods got a boost from the healthy quarterly report. >>> and finally you heard of a man cave, right? what about the man's aisle. they put all their manly products, you know, chips, beer, salsa, barbecue sauce all in one place. how convenient for you guys. did i cover all the bases? maybe doritos in there. >>> well, a smashing major league debut, back-to-back jacks, and an early look at next year's nba season. >>> plus, a four-time mvp gets back on his horse, this time in a new set of colors. your early morning sports headlines are straight ahead. >>> and after a severe weather outbreak we have a nice quiet weekend coming your way. that forecast is next. you're watching "early today." [ female announcer ] letting her home be turned into a training facility? ♪ this olympian's mom has been doing it for years. she's got bounty. in this lab demo, one sheet of new bounty leaves this surface cleaner than two sheets of the leading ordinary brand. bounty has trap and lock technology to soak up big spills and lock them in. let the spills

. >>> home builder pulte group shot up 18%. >>> and whole foods got a boost from the healthy quarterly report. >>> and finally you heard of a man cave, right? what about the man's aisle. they put all their manly products, you know, chips, beer, salsa, barbecue sauce all in one place. how convenient for you guys. did i cover all the bases? maybe doritos in there. >>> well, a smashing major league debut, back-to-back jacks, and an early look at next year's nba season. >>> plus, a four-time mvp gets back on his horse, this time in a new set of colors. your early morning sports headlines are straight ahead. >>> and after a severe weather outbreak we have a nice quiet weekend coming your way. that forecast is next. you're watching "early today." [ male announcer ] we've made verizon fios even easier to switch to -- and even harder to resist. because now you can move up to fios with no annual contract required. for just $99.99 a month for a year, you'll get a fios triple play and our whole home solution, including a high-speed wireless router, plus a new multi-room dvr and hd set top box fre

. >>> home builder pulte group shot up 18% on upbeat earnings. >>> and whole foods also got a boost from a healthy quarterly report. >>> and, finally, you heard of the man cave, right? well, what about the man aisle? the owners of one manhattan market say guys don't like taking lists to the store, so they put all their manly products, you know, chips, beer, salsa, barbecue sauce, all in one place. how convenient for you guys. did i cover all the bases? maybe doritos in there, right? >>> well, a smashing major league debut, back-to-back jacks, and an early look at next year's nba season. >>> plus, a four-time mvp gets back on his horse, this time in a new set of colors. your early morning sports headlines are straight ahead. >>> and after a severe weather outbreak we have a nice quiet weekend coming your way. that forecast is next. you're watching "early today." >>> good morning. if you're just waking up, this is "early today." and in sports, trade rumors are flying in major league baseball with the july 31st deadline fast approaching for trading. here's nbc's mario solis with an early lo

home builders like pulte among the leaders, best performing sector in the group and seen more encouraging well. in fact, if you look at the sector that is drove the s&p in the first half, some of the best performers like telecom are defensive and get most of the revenues from the u.s. consumer. and in fact, today, though, they're down giving up a little bit. consumer discretionary, normally think of risk off times not doing so well but the u.s. consumer held up pretty well and a sector that's fairly strong. the other big standout and counter intuitive in turbulent times is the financials. they're up more than 13.5% year to date. and banks overall have been the best performers up about 17%. 7 of the top 20 all-american stocks are financials and they're led by the regional banks. as their bad debt reserves have come down and the housing market started to stabilize the stocks have seen some major gains in the first half. regions financials up 59%. suntrust, b b&t, some of the best performers in terms of regional banks. will it continue, carl? that's the big question. there's no simple formul