. >> reporter: then, out of nowhere, the site was sold, and redirected to bullyville, an anti-bullying. when we tracked down the man who made it happen, we found a businessman and former marine who says he did a public service by shutting down despicable content. >> so you shut it down. you say, as a public service. >> there's no doubt about it. >> reporter: by taking over his site, he instantly brought in two million visitors to his new venture, which by the way, is closely tied to another revenge-based website he owns, something called cheaterville. >> there's a full day of just alleged cheaters. >> reporter: a website where anyone can accuse someone of cheating and there's no proof required. >> did you shut it down for the public good? because it's a website with a huge built in audience. you're laurching another site. you got a lot of eyeballs. >> given the subscriber base he had, that's not the type of people i want to bullyville. they're going to have to like bullyville. >> reporter: yet his business is a cleaner version of hunter's revenge porn. it turns the practice of outing a