> john >> reporter: for about $1,000, bsite, stocked some socks, and then they were online and in buness, selling more than $13,000 worth sfks in a month. john delivered a lot of them himself, along with thank-you notes,t going t extra mile is what john is all about. >> right away we had people tellg us all the things that john couldn't do, and john has spent his life demonstrating what he could do. >> reporter: john is an avid snowshoer and soccer player. so he decided to donate portion of the company's profits c the special olympics, ase that he's also lobbied congress for. >>eople right away s him as a role model. i had to wrap my head around se that, bec he's just my son. >> reporter: if february of 2017, john designed a downs syndro awareness sock. for 2018 there's a new version. >> i did blue and yellow, because it's down syndromes's colors. >> now more than 1700 distsd socks they sell, flowers, sports stars, presidents past and present, there's socks for autism, breast cancer, and other causes the company is donating to. and somehow johns goes to trade shows to find new products.