buress knew the business could implode.o he brought in a ceo to help him thoughtfully scale his practice. when matt wilkins, the new ceo, dove into the details, he was shocked at the inefficiencies. >> when you come into a service industry, to me you should only have professionals doing what only they should do. meaning do everything you can to get them at capacity at the work they have to provide. >> matt took over the business side so that doctor buress can do what he does best tend to patients. the first thing matt changed was the internal structure. he created a centralized call center so the individual offices would not be bothered with most daily issues like billing and scheduling appointments. >> what that does is frees up people who are in the clinic seeing patients that day. so when you have patients right in front of you, you're not trying to handle administrative issues of other patients. we are able to focus more on what we do day to day, rubber hits the road patient care in service rather than clerical things.