it's a tradition that actually dates back more than 5 centuries to burgundy, france. paso robles may be a hotbed for rhone varietals today, but before the 1990s, few people knew much about rhone wines in california. until 2 families-- the perrins, wine producers from the rhone valley in france; and in the united states, the haas family, importers of french wines, put rhone wines on california's map. at the time they began their collaboration nearly 40 years ago, french rhone varietals were practically non-existent in california. but the perrin and haas families were determined to show that the central coast of california was perfect for growing rhone-style grapes. >> over the course of working together as importer and producer, the 2 families became friends. and they would go on trips around the united states to promote their french wine. but after every trip to california would come back talking about how much the landscape and the light and the air and the sense of place reminded them of chateauneuf du pape. >> the perrin's vineyard, beaucastel, is located in chatea