but if they think people they think a guy named nolan bushnell, a great guy, i think he's 6'4", a huge head of hair, prone to wearing polka dot shirts and talking about how, you know, he's irresistible to women and they held meetings in hot tubs and all of this is true. this is all true about atari. it turns out there was a relationship at atari between the showman who was nolan bushnell and the engineer, a guy named al alcorn, similar to the relationship between jobs and wozniak. i wrote about al alcorn. studying their relationship was fascinating because nolan was one of these guys with had a million dreams a day. and really no ability to build it. at all. and al was someone who could build anything. but constrained himself all the time, he used -- tell him what to do and he would do it. what's fascinating about al's story is, first of alling it's the story of how a little silicon valley company takes off, ends up getting acquired by warner brothers, and what happens when the east coast company gets its hand on this silicon valley company, especially when a rather uptight and staid c