. >> .is at least not bad for businees, but is good for. >> but you know. >> .erybody. >> .people for. this isn't something that i've recently come upon. i -- people for twenty-seven years have asked me wwat is the most important thing we can do for the environment, and i've always said to have true free-market capitalism because. >> what's that mean exactly? what does that mean? >> well, in a true free market, a free, a free market promotes efficiency, and efficiency means the elimination of waste, and pollution is waste. in a true free market, a true free market would, would encourage us to properly value our natural resources, but, and it's the undervaluation of those use them wastefully.s us to >> yeah. >> in true free market you cannot make yourself rich without making your neighbors rich and without enriching your community, but what polluters do is they make themselves rich by making everybody else poor. they raise ssannards of living for themselves by lowering quality of life for everybody else, and they do that by escaping the discipline of the free mar