check out this story is bloomberg businessweek. 26 minutes past the hour, i don't want to miss on the market, so let's get to julie hyman right away. movement today. the sand dow trading a little higher. the company reported earnings that missed estimates. one million viewers were drawn to new mobile features. potro plans tol start selling continuing rounds next year. more in just 30 minutes. ♪ >> welcome back to "bloomberg bottom line." a $270euticals are billion market in the u.s., but the nation's biggest drug makers are getting pushback on what they charge for new medicines. for more on that i am joined by shannon pettypiece. who is on the frontline of this battle? it isis a bit unlikely, the health insurers. we usually think about them is driving up costs. they are actually the only ones here who can do anything to push back against these surging drug prices. at the end of the day they are paying for the bulk of these drug prices. expects groups and cvs are two of the big ones. areould clarify that they insurance handlers on the pharmacy side, not from the hospital market side. recently, since 2010, prices have gone out of control. the amount of pr