you can get e busisiness news, financncial news anywher but for kiplingnger's w will consider judgmt on w what lies ahead, 200,000ayin subscribers in management think our weekly forecasting letter and tax letter r are important to them and worth p paying $70, $80 $90 more, and ls their hearts, they are willing to pay for quality information. rebecca: what is it that you say to them that convinces them it is valuable information? knight: we do not keep score of hits and mses, but we e know that our readers do. our renewal ratesre an annual referendum on how well we serve those readers. we do not have a crystal ball. they know we will not get everything right, but when they look back at the year ahead, the year behd, they say, i got a lot of lue t of that subscription this year. there are things that hehelped me manage my enterpse better. recca: who really dre thatat as a company in rms of pushing wards the digital age and already successfu bnd? was there a sense in the company, if it ai't broke don't fix it? knight: there was a point where we were all mesmerized the internet. we all m