aliza: i do not think of them as followers, butents. if my girlfriend called and said what shoes should i b -- should i buy, i would check online. it is my natural instinct to help. i'm family and apppproachable in life, and online i will be the same way. rebecca: how do people juggle that? you're a busy woman, a demanding career, you probably do not have time for the friendsou have, much less your half a million new friends. what is key advice for building a time to build is outreach? aliza: i do not schedule anything. i post off-the-cuff. if i am in a meeting for three hours, there will be no tweets. there are no tweets right n now. i believe in the a authenticity.y. i believe people that handle their own social media at the celebrity level have the besest followings. taylor swift is responding to her fans all of the time. people love that. rebecca: you do not have to be a big celebrity as long as you are genuine, have a voice. our candid and honest -- some in a different rules to live by. you also have advice about career paths and t