butjohn thinks he has something for me that might hit the sweet spot between sustainability and affordabilitybiggest inroads into sustainability, with certainly traditional polyurethane foam, is these guys, which are essentially recycled polyurethane foam. the theory is, you make your surfboard, you save all the foam, you return it to these guys and remanufacture it back into polyurethane blanks. so, what's the downside? it's brown. the white surfboard is king — always has been. you want them to look whiter than white. it is a shame that surfers can't see through that. what about the price? £50—60 more. so, they are more expensive, but you could argue it is going to last you longer. so, a recycled, longer—lasting board — a step, at least, in the right direction. as the shaper gets to work, i want to find out what the mainstream industry is doing to be more sustainable. our next stop is here in taiwan. don't worry — to keep our carbon footprint down, we're using a locally based camera crew. it's here that one of the most successful mass—produced boards is made. this is the wavestorm. launched