so buton created something around 19, i think, 72 called gross national happiness. and it's kind of a misnomer. a lot of people think it's sort of this, you know, rainbows and unicorns, let's measure happiness in mood. it's not this at all. it's, again, this idea of happiness being intrinsic or what positive psychologists call unimonic happiness which has physical as well as mental and emotional characteristics and metrics. so gross national happiness, there's a lot of other metrics around the world using similar ideas to measure things with regards to policy. it measures things like education, art, community and asks things, basically, the idea is using quantified and call tautive metrics and measurements, like in the u.k. prime minister cameron has done a lot of this work and put the data online in excel sheet format. very transparent, it's great. you can start to see at a neighborhood level, how are people having access to all of these things? so gross national happiness and happiness metrics are not saying the government is dictating what will bring them happine