and maybe it will pull back a little bit as people might get concerned about that forward guidance, butta be salutely. as part of a diversified portfolio and i'm always about diversification. we've owned apple since 2003 and you're right, we did take money off the table a year ago in the $585 range, but when it went back down it looked like a stock in our mind that something we want to add to portfolios. and the multiples are important to us. single-digit p-e. fantastic balance sheet, great products and this is amazing. the company earned $10 billion in the quarter. >> you know, john, a lot of future growth and revenues and earnings will depend on what the next new thing is as you mentioned a while ago and everyone is waiting for apple's next big hit. some people are talking about an apple tv. what would be the game changer and the next must-have consumer gadget that will make a big difference for apple. what do you think? >> i think it would certainly be a product people would want to buy. the problem is can apple make it at a reasonable level of margins. you are not selling a $300 phone